Singapore Bigo Live, the worldwide live streaming platform, has launched the Amateur Streamers Incentive Program, which aims to assist aspiring broadcasters who want to use livestreaming to exhibit their talents. 

The project is in line with Bigo Live’s general strategy, which is to promote and create an ecosystem that is centred on the creative economy in an organic manner. It also seeks to preserve a welcoming environment on the network for both creators and users.

Bigo Live plans to build on its current creator-centric incentive programs and initiatives through the Amateur Streamers Incentive Program. The program’s goal is to inspire Bigo Live users to start their own live streaming sessions, which will attract more users to the network. Additionally, it aims to persuade those who are interested in live streaming but are not currently users to sign up and use the site for themselves.

Those who are approved for the program will have access to a customised initiative that will teach them how to stream live sessions on Bigo Live with specific training. Best practices for becoming skilled Bigo Live broadcasters will be covered throughout the course. In addition to having the freedom to arrange when they livestream, participants will benefit from the platform’s ability to provide them with worldwide exposure.

Significant incentives will be built into the program to encourage continuous and engaging content creation while also promoting live streaming as a source of income. 

The Amateur Streamers Incentive Program, which was started earlier this month in the Middle East and North Africa region, has since expanded to a number of nations in the Americas, Asia-Pacific, and Europe. The program reached the registration of over 300,000 amateur broadcasters to date. 

Speaking about the program, James, president of BIGO Technology, said, “Our Amateur Streamers Incentive Program offers a custom-made agenda that meets the unique needs of our amateur broadcasters, who despite their talent, often hesitate to step into the limelight. We recognise this, and we hope that through the program, our users can overcome their inhibitions, showcase their creativity, and seamlessly integrate into a welcoming community that celebrates their unique voices and perspectives.”

“Through a comprehensive training and reward mechanism, we want to nurture the next generation of broadcasters and empower them to be the best versions of themselves,” James said. 

He added, “The global creator economy has allowed the livestreaming industry to experience exponential growth in recent years, presenting limitless opportunities within the virtual landscape. As we remain committed to empowering our users by lowering the barriers of entry and providing then with the right environment to develop, the Amateur Streamers Incentive Program will provide a launchpad for aspiring content creators and deliver positive impact through a holistic and inclusive livestreaming experience.” 

Singapore – Following its successful awards last year, Singapore technology company BIGO is hosting its second annual BIGO Awards Gala, and will be centered around the theme  ‘Connecting the World’.

BIGO Awards Gala last year, which was also its first-ever, was held at the Capitol Theatre Singapore, and this time the awards have moved entirely virtual – right at  Bigo Live’s very own Music Livehouse channel. lThis year’s theme will circle the values of resilience and creativity to celebrate the platform’s leading streamers from across the globe for just how far they have come during such a tumultuous year.

With more than 30 offices in the world, Singapore-based BIGO is the company behind communication platforms Bigo Live (Live Streaming), Likee (Short-form Videos), and imo (Video Communication), which hosts broadcasters around the world in engaging live streams and video content.

More than 72 families, which are formed by groups of users within the Bigo Live app, and 78 broadcasters will be honored at the gala under four categories: “Top Regional Broadcaster”, “Top Regional Family”, “Top Global Broadcaster” and “Top Global Family”. Honored BIGO users will be selected by regional and global category, and are represented from 150 different countries and regions around the world.

To add to the festivities, the BIGO Awards Gala will also feature a variety of performances by BIGO broadcasters, including fire dances, DJ sets, K-pop dances, and Urdu songs. Audience members who will tune to the awards show via BIGO’s Music Livehouse channel can also vote for their favorite broadcasters, families, and performances, audience members will get tickets that can be used in the lucky draw in return. Prizes will be given out of a pillow depicting Dino, the official mascot of BIGO as well as virtual gifts like pendants, entrance effects, badges, and medals, which are specifically designed for the Gala.

“COVID-19 has forced us to physically distance ourselves from the people we love most and the vast majority of events have moved to a virtual setting, which has caused live streaming to emerge as the best channel for connecting people from all over the world to share experiences real-time,” a spokesperson from BIGO stated.

“Despite the pandemic, Bigo Live users have proven that you don’t have to be together physically to form meaningful connections. We’re so proud of how our users have supported each other during such a challenging year and are excited to celebrate the impact they’ve made in connecting the world through live streaming. And because this year’s event is entirely virtual, we anticipate an even larger audience than last year,” added the spokesperson. 

BIGO Awards Gala 2021 Top Global Broadcaster-Amy, @amy_tokyo

Notable winners from this year’s award show include Ami Ohta from Tokyo, Japan who was recognized as the number one Top Global Broadcaster on Bigo Live, and Bigo Live’s top US Broadcaster Megan Nguyen, otherwise known by her streaming name MeganQQ.

“I cannot express just how honored I am to be awarded the top global broadcaster at this year’s BIGO Gala. With so much going on in the world at the moment, Bigo Live has done an incredible job at keeping their users connected and engaged, and I am thrilled to be recognized for playing a part in that.” Ohta stated.

Meanwhile, Nguyen commented, “One of my biggest challenges this year was trying to become the top broadcaster in the US, given there are so many other talented and strong hosts in the U.S. I am very proud of the fact that I am currently a top US broadcaster and that my Bigo Live family is still growing strong.”