Tag: Beauty Brand
Estée Lauder has confirmed that it is in talks with Spanish beauty brand Puig for a potential business combination of the two businesses, but noted that no final decision has been made.
California, United States – Dove has partnered with Netflix and Shondaland’s Bridgerton to launch “Let Them Talk”, a global campaign championing real beauty, self-expression, and confidence ahead of the series’ fourth season. Inspired by Bridgerton’s themes of individuality and defying convention, the...
“I remember singing the Maybelline jingle as a kid and imagining it was me on the screen. Now, it is. To take something so iconic and make it mine—it's powerful and personal,” said Miley Cyrus.
According to the report, consumer demand for science-backed beauty and personal care has gained ground following the pandemic. Dermocosmetics, which brands conceptually centre around the use of unique ingredients, is rapidly gaining space globally.
The initiative, conceptualised alongside Ogilvy Singapore, stems from the recognition of underarm shaming as a persistent issue that diminishes women’s self-esteem and confidence. 8 in 10 Filipino women won’t raise their arms because of underarm insecurity.
This has catapulted into one of the most viral and talked about brand topics on Chinese social platform Little Red Book, sparking passionate discussions on how women are expected to look as they grow older, and courageously sharing the choices they’ve made to stand apart and find their truest selves...
As consumer shopping preferences and behaviours evolve, Shiseido Americas will be using the assistance of Amperity in bringing a comprehensive solution to managing multiple data sources across its various brands to advance their marketing goals.
Beauté Library's ad revolves around the main character, Wani, played by actress Riena Diana, and her family, as they celebrate Raya together.
In collaboration with Hotel Shilla and Anchor Equity Partners, L’Oréal launches first luxury beauty brand SHIHYO.
The funding round by Sociolla followed a US$56m funding round that the company announced in May 2021.
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