Tag: Beam Suntory
Jim Beam has tapped the popular K-pop girl group LE SSERAFIM as the face of the iconic alcoholic beverage in APAC. For this campaign, Beam Suntory has also worked with PageLab for its above-the-line assets for the campaign while BigBadWolf did the below-the-line campaign assets.
The partnership will see M&C Saatchi Performance handling the digital businesses of Beam Suntory's SEA brands.
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