Tag: Bastion Shine

Auckland, New Zealand – New Zealand based utility company Genesis has launched their latest campaign, showcasing the Genesis School-gen programme, which has been providing free STEM teaching resources and learning tools to primary schools around the country for 16 years.

This campaign by Genesis and Bastion Shine features New Zealander George and her family, showcasing Genesis products and services, and is the fifth entry in a series of features which started in 2022.

In the new film spot, George takes us to her school where we see her and her classmates learning about science, technology, engineering and maths as part of the Genesis School-gen programme. 

Through the campaign, Genesis showcases its understanding on the importance of investing in the future of Aotearoa by engaging rangatahi in STEM (science, technology, engineering and maths) subjects, as any of New Zealand’s jobs of the future will require STEM skills.

Speaking on the campaign, Stephanie Fahey, head of brand at Genesis, said, “George and her family have been incredibly well received by Kiwis, helping to build an emotional connection and an engaging narrative that is generating strong results for Genesis. Care is at the heart of the Genesis brand and we’re proud to have a long record of supporting New Zealand schools through the School-gen programme.”

Meanwhile, Andy McLeish, partner and chief strategy officer at Bastion Shine, commented, “George and her family are working out to be a really effective vehicle to deliver proof points for Genesis and build brand affinity. We’re really excited to be adding School-gen to the suite of George stories and share the great work Genesis does in New Zealand schools with the whole country.”

The integrated campaign includes television, radio, OOH, digital and social and launches on October 15.

New Zealand – Insurance company AIA New Zealand has appointed Bastion Shine as its agency for integrated marketing and communications. 

AIA NZ Chief Customer Officer Angela Busby said they have been impressed by the strategic thinking and market understanding that the Bastion Shine team brings to the table. 

“It is clear that they are as committed as we are in achieving AIA’s purpose of helping New Zealanders live Healthier, Longer, Better Lives,” she said.

As part of the remit, Bastion Shine will be helping AIA maintain a market-leading brand to match the latter’s industry position as New Zealand’s leading life insurer. “We look forward to working with them on new brand and marketing campaigns for 2023 and beyond,” Busby added.

On partnering with AIA NZ, Bastion Shine’s Managing Director Toby Sellers commented, “AIA is a purpose-led business and having the opportunity to partner with an organisation that positively impacts the health and wellbeing of New Zealand was a huge motivator for us.”

To bolster its marketing efforts, the AIA Group has been releasing campaigns in different markets, including the Merdeka campaign for AIA Malaysia, AIA HK’s ad series, and AIA Malaysia’s Chinese New Year film.

New Zealand – As Kiwis celebrate the return of international travel with borders reopened, Air New Zealand‘s loyalty programme Airpoints has launched a new creative campaign that is designed to show New Zealanders how they can transform their everyday spending to unlock the power and joy of travel. 

The campaign, which was developed in partnership with creative agency Bastion Shine and dentsu, includes a 60” AV and a social campaign directed by Adam Stevens and produced by Good Oil. 

Titled ‘Don’t Live Pointlessly’, the campaign shows why travel should be prescribed as a therapy to relieve stress, grow relationships, and aid mental health, and how Airpoints want all New Zealanders to experience those benefits.

Andy McLeish, Bastion Shine’s chief strategy officer, shared, “The Airpoints programme has been around a long time and there is a huge opportunity to connect with a large part of the member base. We wanted to re-ignite emotional connection with the Airpoints programme through its largest benefit – that it enables anyone, no matter who they are, to get closer to their travel dream every single day.”

Meanwhile, Rich Maddocks, Bastion Shine’s chief creative officer, said, “Reminding Kiwis how they can live a life less ordinary through the power of travel was a fertile creative territory, rich with insight. The challenge for us was to bring that narrative to life in a way that was as interesting as it was true. Hopefully, we’ve done that.”

The campaign is already available across broadcast, digital, social, and OOH. Further activity is also set to launch over the coming months aimed at enhancing engagement with the programme and showcasing the multiple ways to earn and spend Airpoints.

Auckland, New Zealand – Christmas is just around the corner, and it’s time for another variety of heart-warming campaigns across the region. Such is the case with the latest ad from airline Air New Zealand alongside creative agency Bastion Shine, which is centered around the theme of aiding others to bring cheer this Yuletide season.

The ad features an assistant elf breaking the ‘news’ to Santa Claus that they might not be able to enter New Zealand this Christmas. While listing down potential personas that Santa thinks can be helpful, he ‘rings up’ flight stewards and asks them for assistance in delivering Christmas gifts across New Zealand. The campaign ends with the phrase ‘magical deliveries might be heading your way’, signalling upcoming campaigns from the airline this season.

As part of their Christmas campaign, the airline offers Kiwis the chance to win daily prizes for the 12 days of Christmas, including Airpoints Dollars™, a rewards program of the airline, and two return tickets to New York.

Air New Zealand Chief Customer and Sales Officer Leanne Geraghty says it has been another tough year for many New Zealanders but things are looking up with international travel on the horizon in 2022, including the launch of the airline’s long-awaited New York route.

“We’re excited to be able to provide some cheer and happiness this holiday season and to be reconnecting friends and whānau when international travel restrictions ease in early 2022,” Geraghty said.

She added, “The daily prize draw along with some surprises around the country are our way of saying thanks to our valued customers for standing by us through another challenging year.”

Speaking about the campaign execution, Simon Curran, CEO at Bastion Shine, said, “There’s no doubt that the whole country has been looking forward to Christmas more than ever this year, so we’re glad to work with our amazing partners Air New Zealand to add a little extra cheer to this festive season. And thankful that we can look forward to 2022 with some optimism, both for Air New Zealand and for the entire country.”

Meanwhile, Josh Frizzell, director at Bastion Shine, commented, “What a great gig to get at the end of a very trying few months in lockdown, love the Air New Zealand crew and the team at Bastion Shine, full support from Reel Factory and a great cast and crew. The dream job to take us all into to Christmas. Thanks Santa!”