Tag: Bastion Brands

Sydney, Australia – Integrated communications network Havas Group has recently announced its acquisition of Bastion Brands, one of Australia’s leading independent communications agencies focusing on the health vertical. The buy-out is said to be in line with the group’s continuation of its plans for the APAC expansion.

Newly acquired Bastion Brands is no stranger to Havas. The group’s health-focused division, Havas Health & You (HH&Y), has, in fact, been working with the latter since 2019. 

Bastion Brands will now be integrated into HH&Y and will work closely with partners across the network to integrate its business into projects across the region.

Simon Davies, Bastion Brands’ founder & CEO said, “We are delighted to be joining the Havas family. The strength and momentum within Havas Health & You will help us accelerate our strong growth in Australia. Now with access to and support from the Havas network, we will be able to offer deeper and broader services to clients, globally developed insights and specialised health products, and even more exciting learning and growth opportunities for our staff.”

Yannick Bolloré, chairman and CEO of Havas Group also commented, “Bastion Brands is recognized for delivering significant and meaningful results for its strong client base of leading pharmaceutical companies across the world. Adding its capabilities to our global Havas Health & You network will provide specialised health communications for both that region and our clients globally. Bastion Brands also complements fast growth within our health PR business Red Havas in Australia, and we’re thrilled to officially welcome the Bastion Brands team to our Group.”

“Continuing our work with Bastion Brands is a perfect fit for our expansion in Australia and Asia Pacific – a region where our clients have many strategic opportunities. We have partnered with Simon Davies and his team on meaningful, high-profile client assignments for several years, and have built a strong and effective relationship to deliver outstanding outcomes. This more formal relationship is a natural progression and I know it will be a successful one – for our clients, for Bastion Brands and for Havas Health & You,” added Charles Houdoux, CEO of APAC & LATAM at Havas Health & You. 

According to Havas, HH&Y has grown at a rate of more than 20% per year in Asia, and the acquisition of Bastion Brands is aimed at strengthening its position in APAC. 

In addition, as a response to rapid regional growth spurred by increased awareness of health and wellness, the network has made significant investments in its Villages and senior leadership to foster growth across the region. This includes the establishment of a regional hub for Southeast Asia and the strengthening of new talent in Japan and China.

Bastion Brands follows companies like Front Networks in China and Frontier Australia, both have been acquired by Havas Group this year together with many business wins by their specialist entertainment communications agency, Organic Pacific, and partnership with Invictus Blue in Malaysia.

Australia – Bastion Brands, a local integrated marketing agency dedicated to healthcare brands, has launched a “shark tank” style program for healthcare startups, where the “deserving” business gets free branding and marketing support. 

Bastion Brands joins firms who have been giving free assistance to businesses at the time of economic downturn amid the pandemic, where others have offered free SEO and consumer insight packages.  

Called the “Boost Initiative”, the support by Bastion Brands is worth AU$‎25,000 of marketing upgrade, counsel, design, and creativity initiatives, and will be offered to one winner twice a year.

Bastion Brands was launched in 2012 with the brand promise of a marketing and communications service that interlaces science and emotion. Offering services on brand strategy, creatives, production, and medical education, the agency has worked with both local and international healthcare brands such as AstraZeneca, Pfizer, Mayne Pharma, and Gilead sciences.

The agency is confident to administer the program having “understood the health market.” 

“We know how to help brands and businesses persuade and influence. We also want to do our best to help Australia’s recovery, health, and well-being, by using our communications expertise to support smart healthcare start-ups accelerate towards success,” the firm said.

Bastion Brands also believes that rather than a hindrance to ingenuity, the limitations induced by the pandemic are all the more reason to nurture great ideas. 

“We believe that not even a global pandemic can stop creativity, ingenuity, innovation, and genius! In fact, it’s more vital than ever that new ideas get the support they need to get-to-market, faster. So to help Australia’s business recovery, and to improve health and wellness in our community, Bastion Brands are proud to launch the Boost Initiative,” it said. 

Those interested can acquire their application forms from the Boost Initiative website, where submission is until February 15, 2021. Once chosen, final choices will be making their pitches, where the winner will be announced on March 31, 2021. 

Bastion Brands said what it looks for the deserving business is one that has a compelling case on why it can be a potential catalyst to its chosen market, an idea that will add a valuable new solution in healthcare, and a marketing and communications imperative that will benefit most from the skills and expertise Bastion Brands will offer.