Tag: Baozun

Singapore – Brand management company Authentic Brands Group has announced a joint venture partnership with e-commerce business partner Baozun, with the latter acquiring a 51% interest in the British heritage brand Hunter across Southeast Asia and Greater China.

Authentic and Baozun have also entered an exclusive, long-term license agreement through which Baozun will design, manufacture, market and distribute Hunter brand products in Greater China. The license agreement will be assigned by ABG Hunter LLC to Hunter IP Holdco as the licensor across the region.

Jamie Salter, founder and chairman and CEO at Authentic, said, “We are thrilled to partner with Baozun to grow Hunter in this important region. This strategic move is in line with our strategy to think global and act local.”

He added, “By partnering with Baozun, a leader in digital and e-commerce experiences in China and Southeast Asia, we are able to combine our expertise in brand management with their deep understanding of the local market nuances and cultural trends.”

Meanwhile, Vincent Qiu, chairman and chief executive officer at Baozun, commented, “We are excited to share our recent partnership with Authentic Brands Group, a leading global brand management company that owns a large portfolio of more than 50 brands, including many iconic and world-renowned lifestyle brands.”

He added, “This marks another milestone in our transformation where all three business lines will cooperate together to deliver an extraordinary suite of services to leading global brand companies in China and other Asian markets.”

Shanghai, China – Baozun Inc., a Chinese e-commerce solution provider and digital commerce enabler, has announced that it has entered definitive agreements to acquire Gap Greater China. 

As part of its strategic plan to drive sustainable growth, Baozun has established Baozun Brand Management (BBM) as its new business line that intends to leverage its portfolio of technologies at the service of brands and deepen relationships with brands. The substantial size and scope of Gap Greater China are crucial in its development.

The company shared that the combination of its China-for-China strategy through Gap’s acquisition and its technology and data-driven approach in product and consumer operations will empower Gap for sustainable future growth.

Vincent Qiu, chairman, and chief executive officer of Baozun, commented, “This acquisition accelerates our evolution into a technology-driven, omnichannel commerce player. Technology is at the centre of our strategy, and it is our competitive advantage. With Gap’s brand equity and significant size in Greater China, BBM will start at a higher point to bridge the digital commerce/brick-and-mortar divide at scale and do what few have done in retail.”

“Baozun Brand Management is a strategic addition that naturally flows from the existing core e-commerce services business. We aim to leverage our leading technology portfolio and develop into a holistic, all-rounded partner for global brands to further unlock business potential in China. Meanwhile, we will also accelerate the establishment of our retail talent pool, supply chain capabilities, and IT systems to build an ecosystem and better serve our other brand partners,” added Qiu 

Gap Greater China is the China division of Gap, the well-known  American speciality apparel company. The China branch first opened its store in 2010.

“We are deeply committed to our customers in Greater China and know that it is a market with enormous potential for our brand,” stated Mark Breitbard, president and CEO of Gap Brand. 

Breitbard added, “The growth that we are unlocking through local partnerships with market experts like Baozun is allowing us to not only connect with new and existing customers but to provide them with personalised, service-oriented experiences. With its best-in-class omnichannel technology and deep expertise in data management and digital business, Baozun has helped drive impressive results in our online growth and penetration of the Greater China market in the past four years, and we feel confident about our partner’s future value-creating China-for-China plans for Gap Greater China.”

Singapore – Baozun Inc., an e-commerce service partner that helps brands execute their e-commerce strategies in China, has announced its new regional headquarters in Singapore, as it seeks to drive e-commerce innovation and bring a competitive advantage to brands in SEA.

Following its expansion into Hong Kong and Taiwan in 2013, Baozun identified Singapore and Malaysia as key markets in SEA to expand its footprint. The company is also in the midst of setting up its Philippines office and plans to expand to Indonesia, Vietnam, and Thailand by the end of 2023. 

Moreover, the company plans to continue nurturing a robust team of local experts with first-hand e-commerce experience to support business expansion and growth in the region.

“With 15 years of experience in the most advanced e-commerce market, we’re confident that Baozun Asia’s advanced technologies and infrastructure will give brands in the region a competitive advantage. Having said that, we’re acutely aware that SEA is a highly diverse region, so we look forward to prioritising a localised approach and creating custom solutions that help brands grow sustainably through a long-term relationship,” said Thomas Yeoh, board member of Baozun Asia. 

Baozun said that the demand for strong e-commerce technological capabilities and infrastructure is only increasing, and its entry into the region means that brands will have access to custom end-to-end omnichannel services, tailored to the fast-changing needs of brands in SEA. This encompasses the entire e-commerce value chain covering IT solutions, store operations, digital marketing, customer services, and warehousing and logistics.