Marketing Featured Southeast Asia

theAsianparent launches PH campaign to fight vaccine misinformation

Philippines – Community platform theAsianparent and immunization-champion moms, ‘Team BakuNanay’, with the support of Sanofi and other community partners, continue the movement to fight vaccine misinformation in the country with its nationwide campaign entitled, ‘Building a BakuNation’.

The campaign’s aim is to create a scaled-up version of its predecessor, the Team BakuNanay vaccine confidence campaign. BakuNanay stands for BAKUNA NANAY, representing a group of active moms from theAsianparent community who believe that vaccines are indeed effective and can help to protect their family from diseases.

Team BakuNanay was a result of a 2020 poll conducted by theAsianparent on their app, which found that 45% of Pinoy moms refused to have their children vaccinated by their pediatricians due to their fear of possible vaccine side effects. Within a year after launching, the Team BakuNanay community grew from 85 members to more than 9,000; positive sentiment increased by 15%, and 70% of Filipino mothers have agreed to have their children vaccinated according to a follow-up poll by theAsianparent.

According to Carla Perlas, VP for Communications at theAsianparent, “Health is a love language,” as she takes pride in how the campaign continues to go onward and upward and supports theAsianparent’s mission to help parents have healthy pregnancies and raise healthy families.

This time, through the Building a BakuNation campaign, the goal is to leverage the success of Team BakuNanay and continue its strong desire to keep children and communities safe by fighting vaccine misinformation in the country. In Building a BakuNation, parents can learn more about diseases and their impact, share their experiences on vaccine use for their kids, ask questions, and give and receive advice from others. During the online media launch hosted by Community Manager of Team BakuNanay and Davao-based BakuNanay herself, Ara Casas-Tumuran, parents, media friends, noted guests, and viewers from all over the country were introduced to the Building a BakuNation campaign with lots of engaging videos, trivia, Q&A, and exciting contests.

Head of Content, theAsianparent, Candice Venturanza, also extends her appreciation to the Team BakuNanay community as they strive to help drive the movement for spreading the right and factual information on vaccines, and stressed to viewers that parents should provide vaccines just like how food is important to their kids.

theAsianparent - sanofi
theAsianparent team with community partner Sanofi

With an inspiring video pledge featuring moms from across the nation and speaking their local dialects, to various support from private and public organizations such as Sanofi, Department of Health (DOH) and various parenting communities, Building a BakuNation’s aim is to acquire 750,000 pledges by the end of 2022. This highly inclusive community is not just for moms but all members of the family, where everyone is encouraged to be mindful of their vaccinations and taking the opportunity to avail these for free at their local health centers, and continue to encourage member sign-ups from all over the country to join the advocacy to fight both misinformation and disinformation / increase vaccine confidence.

This exciting campaign is not only exclusive online, but will also feature various collaborations with theAsianparent Philippines’ supporters from mommy and parent communities some of them including: Millennial Moms PH, Lifestyle Moms PH, Love Moms PH, Mars Club PH, and many more.