Tag: Australia

Sydney, Australia – Social and influencer agency One Green Bean (OGB) has announced its newest leadership promotions within the agency, with Amber Abbott being promoted to general manager, while Mary Proulx becoming head of social and influence.

In their new roles, Abbott takes responsibility for leading the agency, including managing new business and client services across all OGB offerings, and driving agency culture and employee development. Meanwhile, Proulx will lead both the social team and the influencer marketing team at OGB, known as Co-maker. Her remit will be to build on the social and influencer offering with a focus on social strategy, cultural insights, content production and paid social.

Prior to her new role, Abbott was OGB’s head of client services. She began her career as a publicist at Torstar Communications a decade ago, before spending three years in account management roles at London’s The Clear Agency.

Proulx, on the other hand, started out her career as social media director at Red Havas in 2017, and was promoted to group account director in March this year. She joined the Havas Village from her role as social media director at Isentia Strategy & Content, formerly known as King Content, after beginning her agency career in Canada in account roles at PR and communications outfit North Strategic.

Simone Gupta, CEO Havas PR Australia, said, “One Green Bean is a business with creative ideas and a unique agency culture built into its DNA, so it is fantastic to promote from within two talented people who live these values.”

Australia – Havas Media, the media arm of the global marketing and communications group Havas, has appointed Daniel Tozer, former technology lead of activation intelligence firm Matterkind, to be its new trading director.

During his stint at Matterkind, Tozer spent five years in roles spanning campaign execution, management, technology and partnerships, product and performance, and audience, as well as programmatic and technical operations. He also used to be the digital account manager of marketing agency Hat Media in Australia.

In his new role, Tozer will be overseeing Havas Media’s programmatic and social team, bringing his broad expertise at the intersection of performance, programmatic, trading, and technology to drive growth in the evolving digital and data space.

Commenting on his appointment, Tozer said, “I look forward to working alongside the digital team as we look to drive the development and delivery of innovative, business-building programmatic and social marketing campaigns and solutions.”

Kevin Fernandes, Havas Media’s head of product for Australia, said that Tozer’s vast experience and expertise in all things related to digital media and the adtech industry makes him a very valuable addition to Havas Media. 

“Daniel will help further shape our digital and data credentials, which continue to grow from strength to strength,” said Fernandes.

In October this year, Havas Media has announced its extended partnership with energy provider Momentum Energy in Australia. The remit includes handling the brand’s conversion rate optimization (CRO), media, and data solutions, as well as analytics.

Australia – It’s that time again to review what has been – the good, the bad, and the exciting – in the year that’s past. What people are searching on the internet has always been a top indicator of the issues and trends that are currently keeping them on their toes, and in the case of vibrant and diverse Aussies, pandemic remains to be the top tenant of their mindspace. 

How to get a vaccination certificate and how to make a DIY face mask emerged as some of the leading searches in the ‘How to’ category, showing how the pandemic not seeing its definitive end this year continues to keep Aussies busy on making the best of the health crisis.

Aside from the pandemic, Google found four more emerging themes in the searches of Australians over 2021 such as sports, DIY projects, world events, and home cooking. 

Sports-loving Aussies can’t help to relish this interest with the top seven queries overall relating to basketball, footy, cricket, tennis, and the Olympics. Meanwhile, more time indoors made Aussies more comfortable exploring DIY projects where top ‘How to’ and DIY searches relate to curiosity in playing with candles, playdough, and paper boats. The pandemic dampening opportunities to meet people in person have made it up to themselves to break monotony day-to-day, showing keenness to explore classes in dance, pottery, piano, and even glass blowing. 

This year, Aussies were boggled with both local and world events, trying to be up to speed with the earthquake in Melbourne and the crisis in Afghanistan. The top searches also showed Aussies had been very interested in learning more about worldly concepts with search for terms emancipated, insurrection, and gaslighting leading the list.

On a lighter note, the domination of home cooking during the lockdown-heavy period didn’t leave Aussies behind. Aussies’ palate showed cravings for guacamole and tzatziki recipes with curried sausages coming up as an unexpected trend. Searches also demonstrated that Aussies returned to classic comfort food, craving gnocchi, lamb shanks, and minestrone soup, squeezing in their love for sweets with searches pointing to Anzac biscuits and rocky road. 

Overall, the top five searches by Aussies in 2021 were NBA, AFL, Australia vs India, NRL, and Euro 2021. 

Grouped per category by Google, here is the full list of the top searches in Australia for 2021:

Overall searches

  1. NBA
  2. AFL
  3. Australia vs India
  4. NRL
  5. Euro 2021
  6. Wimbledon
  7. Olympic medal tally
  8. COVID NSW
  9. Coinspot
  10. Prince Philip

News events

  1. COVID NSW
  2. Cleo Smith
  3. QLD COVID update
  4. Alec Baldwin
  5. Coronavirus Victoria
  6. William Tyrrell
  7. Bert Newton
  8. Christian Porter
  9. Afghanistan
  10. Melbourne earthquake

News events

  1. COVID NSW
  2. Cleo Smith
  3. QLD COVID update
  4. Alec Baldwin
  5. Coronavirus Victoria
  6. William Tyrrell
  7. Bert Newton
  8. Christian Porter
  9. Afghanistan
  10. Melbourne earthquake

Global figures

  1. Alec Baldwin
  2. Rita Ora
  3. Travis Scott
  4. Kyle Rittenhouse
  5. Adele
  6. Naomi Osaka
  7. Pete Davidson
  8. Simone Biles
  9. Tiger Woods
  10. Emma Raducanu

Loss

  1. Prince Philip
  2. Gabby Petito
  3. Bert Newton
  4. Brian Laundrie
  5. Sean Lock
  6. Michael Gudinski
  7. Sarah Everard
  8. Carla Zampatti
  9. Helen McCrory
  10. Larry King

Sport

  1. NBA
  2. AFL
  3. Australia vs India
  4. NRL
  5. Euro 2021
  6. Wimbledon
  7. Olympics
  8. Australian Open
  9. EPL
  10. French Open

Recipe(s)

  1. Gnocchi recipes
  2. Guacamole recipe
  3. Curried sausages recipe
  4. Anzac biscuits recipe
  5. Negroni recipe
  6. Lamb shank recipe
  7. Brussels sprouts recipes
  8. Minestrone soup recipe
  9. Rocky road recipe
  10. Tzatziki recipe

‘How to…?’

  1. How to get vaccination certificate
  2. How to tie a tie
  3. How to deliver uber eats
  4. How to buy dogecoin
  5. How to watch olympics australia
  6. How to book COVID vaccine
  7. How to watch euro 2021 in australia
  8. How to link medicare to mygov
  9. How to book pfizer vaccine
  10. Million dollar vax how to enter

‘How to make…?’ DIY queries

  1. How to make a face mask
  2. How to make candles
  3. How to make playdough
  4. How to make a paper plane
  5. How to make a chatterbox
  6. How to make a website
  7. How to make slime without glue
  8. How to make a paper boat
  9. How to make fake blood
  10. How to make oxygen

Classes and lessons

  1. Dance classes near me
  2. Swimming lessons near me
  3. Driving lessons
  4. Pottery classes
  5. Swimming classes for kids near me
  6. Art classes near me
  7. Guitar lessons near me
  8. Piano lessons near me
  9. Zumba classes near me
  10. Glass blowing classes

Meanings and definitions

  1. Emancipated meaning
  2. Insurrection meaning
  3. Gaslighting meaning
  4. NAIDOC meaning
  5. NFT meaning
  6. Omicron meaning
  7. Frigid meaning
  8. Narcissist meaning
  9. ROC meaning
  10. Sedition meaning

Australia – SIXT, the newest player in the vehicle rental and mobility space, has launched in the Australian market this December, and for its official entry, it rolls out an integrated campaign aimed at leveraging its brand positioning – ‘Above and Beyonding’.

SIXT is a global vehicle rental and mobility provider spanning over 100 countries. SIXT enters the market with over 163 locations in Australia, and an expansive fleet of over 16,000 vehicles including cars, trucks, vans, utes, SUVs, and also premium and electric vehicles.

The campaign, which was created in collaboration with communications agency Bastion Creative and its experiential firm Bastion Experience, includes eight separate film executions, a suite of digital, and extensive print and outdoor components, with specific creative to support the 163 retail locations.

The TVC, directed by Jesse James McElroy, features Australian actress Helen Dallimore.

Kristy Thomas, SIXT’s general manager of marketing for Australia, said that the campaign reflects their focus on raising the bar across the board. 

“The Bastion team, across creative and experience, have been instrumental in crafting our local positioning, showcasing great aptitude in balancing global localization and applying creative flair for our launch as SIXT in Australia,” said Thomas. 

Meanwhile, Georgia Arnott, Bastion’s executive creative director, said, “Vehicle rental is a category that has taken itself too seriously for a while now, and we were delighted with the vision of the SIXT team to deliver a bold message but also one that is refreshingly fun.”

Jack Watts, Bastion’s global CEO, commented, “It’s a rare and exciting opportunity to take a dynamic global brand, localize it in partnership with NRMA and SIXT head office in Germany and launch it with a wide integrated campaign across so many touchpoints.” 

The campaign is now available across TV, digital, print, and OOH.

Sydney, Australia – Archibald Williams (AW), the New South Wales-based integrated marketing firm which delivers an expansive range of services such as brand consultancy, data consultancy, advertising, and design has launched a new targeted video department, which it said is in response to the increased client need for personalized customer communication and the evolution of video production.

AW revealed that the idea was born out of the firm’s customer communications work for Mastercard and Citibank across the APAC region which has seen an increase in the use of video to inform, educate and excite customers within the creative mix. The firm said additional language, product, and messaging variations also increased the need for the creative development of video and production to be inextricably linked to the creative process.

With the new department, AW will be changing the structure of the skillsets in its creative teams which will now include a customer experience director and audiovisual director to complement the existing art director and writer roles.

The new video offering will include the ideation, development, and production of videos in-house, and should appeal to clients who wish to maximize their investment in martech technology and have a desire for personalization in a visual form.

Kiranpreet Kaur, AW’s head of client & strategic services, believes the firm’s experience in delivering a product message via video across 17 markets had been an opportunity to build up their team around a scalable and agile model, one that not only delivers creative that emotionally connects with consumers, but drives real business results for clients.

“We’re thrilled to launch this offering (officially) because we already know it works. The exponential growth of video content consumption is undeniable, but can easily become a trap for brands, if executed poorly,” said Kaur

Australia – As the Christmas countdown begins, beauty brand The Body Shop launches an integrated Christmas campaign to inspire customers to spread joy with purposeful gifts that give back through.

Developed together with Havas Group agencies, the new campaign aims to expand The Body Shop’s global self-love campaign that encourages customers to be ‘kind’ to themselves and to inspire ‘selfless love’ to others. 

Titled ‘Spread the Love, Share the Joy This Christmas’, the positive activism campaign includes strategic media planning and buying through Havas Media Melbourne, earned and influencer via One Green Bean (OGB) with creative by Marilyn & Sons.

The media features high-impact formats on CTV and BVOD across YouTube and Spotify, and sponsorship of brand-aligned podcasts, as well as content partnerships with publishers. A full-funnel social strategy has been put in place to ensure the ‘Spread the Love. The ‘ Share the Joy’ message dominated Instagram and Facebook, while a competition, which invites customers to nominate someone who brought them joy in 2021, was designed to drive audiences to The Body Shop’s Joy Hub platform.

Shannon Chrisp, The Body Shop’s brand and activism director for APAC, shared that since its global ‘Self Love Movement’, the brand has encouraged many people to embark on a journey toward self-love. 

“As an activist brand, we advocate the idea that you must first love and honor yourself in order to give back to the world and create true change. And now, we are asking our joyful collective to channel their self-love into selfless acts of love and kindness – to flip their internal focus outward in order to spark a joy movement this holiday season,” said Chrisp.

The campaign’s creative leads feature a colorful 30-second video that puts a lively spin on the illustrated global creative, using animation over live-action to spotlight acts of kindness and giving from friends, teammates, and strangers.

The multi-faceted earned and influencer approach also saw The Body Shop join forces with ‘Joy Squad’ ambassadors and charity partner Little Dreamers to shine a light on the estimated one in 10 selfless children and young adults in Australia who provide unpaid care to a family member.

Caitlin Huskins, Havas Media’s digital integration director for Melbourne, shared that in creating the work, they needed to ensure that the brand is able to stimulate real connections through the activation plan.

“A collaborative effort through Havas Media, OGB and Marilyn & Sons to build a meaningful plan through joyful creative, influencer content and media partnerships has built a true connection with our target audience, encouraging viewers to share joy to more than one through The Body Shop,” said Huskins.

Meanwhile, Hannah Stalder, One Green Bean’s head of creative services, said, “We set up a diverse and creative Joy Squad of ambassadors including media personality Abbie Chatfield, comedian and singer Em Rusciano, LGBTQIA+ activist Deni Todorovic, and Indigenous Healer Allira Potter. Through the content, they share their missions to spark a joy revolution via in-person surprise and delight and online activity, and encourage others to do the same by joining the movement on the online Joy Hub.”

Australia – UM Australia, the media arm of media marketing network Mediabrands, has appointed Mat Rawnsley, former head of strategy of independent advertising agency The Hallway, to assume the newly created role of national head of planning.

Rawnsley brings with him deep experience across communications planning and strategy. Aside from his previous role in The Hallway, Rawnsley also worked as the strategy group head of media firm OMD. He also used to be the head of media and communications planning of advertising company The Monkeys.

Commenting on his appointment, Rawnsley said that the new role represents a fantastic opportunity to invigorate the lost craft of comms planning.

“And to be able to do it in a media agency that I am convinced is consistently the smartest in Australia, and with a remarkable client list, is an irresistible combination,” added Rawnsley.

Rawnsley will start his new role on 10 January 2022, and will report directly to UM’s national chief strategy officer, Raj Gupta. 

Gupta commented, “Our commitment to the craft of planning has led to the creation of the new national head of planning role and we are really excited to have someone of Mat’s experience and expertise to fill the role.”

Sydney, Australia – Public relations and brand experience agency Red Havas has announced the appointment of Lawrence Muskitta to be the head of the agency’s new public affairs offering. Said division spans government relations, stakeholder engagement, patient and consumer advocacy, public behavior change campaigns, as well as policy monitoring and intelligence gathering, crisis management and strategic partnerships.

Muskitta joins the agency from Facebook, where he held the role of public policy manager, for stakeholder engagement of EU Affairs, and was formerly based in Brussels. Prior to that, he spent two years at BCW Global in roles including head of marketing. During this stint, he has managed digital campaigns for major clients including the Australian Greens and the Australian Medical Association.

Speaking about his appointment, he commented that he is proud to join the agency in launching this new offering, stating that as the industry and governments grapple with issues such as geopolitics and climate change, public affairs will become essential to not only corporate reputation, but businesses’ bottom line.

“Our public affairs offering gives our clients a competitive advantage by helping them manage external change and take a leading role in shaping public debate. As this debate moves increasingly online, our team takes a digital-first approach to public affairs, seeing digital communities as central, not just an add-on to the political and media conversation,” Muskitta said.

Meanwhile, Simone Gupta, CEO at Havas PR Australia, commented that they are thrilled to have Muskitta launch the Red Havas public affairs offering, adding that his international experience in tech, sustainability and health policy, and his ability to identify trends that are shaping today’s world is a natural extension to Red Havas’ corporate communications expertise.

“The weakening in trust in government, the rapidly shifting global environment, combined with the power of technology and social media means that organisations and corporations need to support traditional stakeholder relations with peer to peer, citizen and community dialogue. Lawrence’s experience combined with Red Havas’ strong social media strategy expertise means we can provide this integrated digital approach to clients,” Gupta said.

He added, “He is already adding immense value to new and existing clients, guiding them through complex issues such as Senate inquiries, ACCC investigations and upcoming proposed regulations.”
Muskitta’s appointment follows the agency’s latest expansion to other markets globally, including China.

Sydney, Australia – Global smartphone brand Samsung has unveiled Sabrina Carpenter, American singer-songwriter, actor, and producer, as its newest influencer partner and for a new activation campaign, Samsung aimed to spread cheer for the holiday season by picking three pairs of Carpenter’s fans, and allowing their unique inspiring stories to be the theme of Carpenter’s personally composed songs.

Created in collaboration with socially-led creative agency We Are Social Australia, the heart of the campaign are music videos directed by Gia Coppola, namely ‘The Long-Distance Diners’, ‘Dancing In The Dugout’, and ‘Panic! In The Treehouse’. Carpenter wrote each song using a story from her fans’ lives as inspiration alongside her producer and co-writer Leroy Clampitt. For each surprise as well, Samsung grants the fans with a Samsung Galaxy gift emblematic of their unique stories to inspire further holiday gifting between friends.

‘The Long-Distance Diners’ features best friends Lee and Sofia reuniting for the first time in two years, who have lived 400 miles apart in Sweden. Meanwhile, the ‘Dancing In The Dugout’ film highlights former softball teammates Erin and Ari who will be returning to the field where they forged their close friendship, while ‘Panic! In The Treehouse’ recalls a close encounter shared by sisters Annie and Jamie, reuniting for the first time since leaving for college. 

Edu Pou, We Are Social Australia’s executive creative director, commented, “These are real stories, turned into incredibly rich songs with an artist’s genuine creative team, brought to life with industry-best creatives and gifted back to the fans, who’ve generously shared their authentic, emotional responses with us.”

The campaign is now available globally across Carpenter and Samsung’s social channels.