Tag: Australia
![[Appointment] Ogilvy x Movember](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Ogilvy-x-Movember.jpg)
Australia – Movember has appointed Ogilvy as its PR agency of record following a competitive pitch, tasking the agency with amplifying the charity’s men’s health mission through earned media, influencer engagement, and creative campaigns. Under the partnership, Ogilvy PR will lead Movember’s...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)
Melbourne, Australia – Australian retail media platform Zitcha has announced a partnership with unified product ranking provider Pentaleap, in a move aimed at helping retailers align advertising decisions with the products most likely to drive sales and profitability. The collaboration seeks to address...
![[Campaign] Otherside x The Lad Collective](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Otherside-x-The-Lad-Collective.jpg)
Australia – Independent creative performance agency Otherside has recruited Robert Irwin for an unusual conservation mission: helping blokes upgrade their bedding habits. Created for Australian bedding brand The Lad Collective, the integrated campaign, titled ‘The Boys Deserve Better’, marks...
Singapore — Carro has expanded into Australia through the acquisition of used car platform CarPlace, while forming a strategic partnership with automotive group Autoleague to strengthen its presence in one of the Asia-Pacific region’s largest automotive markets. The deal marks Carro’s entry into Australia...
![[OOH] Uber Eats x Special](https://marketech-apac.com/wp-content/uploads/2026/06/OOH-Uber-Eats-x-Special.jpg)
Australia – Uber Eats has taken its “Get Almost, Almost Anything” platform to the streets by literally bagging other brands’ advertisements, turning existing billboards into playful reminders of the delivery app’s extensive offering. Created by Special in partnership with JCDecaux...
Australia — EatClub has unveiled its first major brand campaign, introducing a new platform called ‘Dining Out. Done Smart,’ designed to encourage consumers to get more value, variety and enjoyment from every dining experience. Created by creative agency It’s Friday, the campaign marks the largest brand...
Australia — Bulla Dairy Foods (Bulla) has appointed independent creative agency Kerfuffle to lead creative and brand responsibilities across its portfolio, marking a new chapter in the company’s growth and brand evolution strategy. The partnership will see Kerfuffle work closely with Bulla to strengthen...
![[Creative Work] KFC Go Full Chicken](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-KFC-Go-Full-Chicken.jpg)
Australia – KFC Australia has launched a new long-term brand platform, “Go Full Chicken,” marking the first campaign from Special since the agency was appointed earlier this year. Built around KFC’s commitment to preparing its signature chicken with care and consistency, the platform...
![[Report] Inside Digital & eCommerce 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Report-Inside-Digital-eCommerce-2026.png)
Australia – Australian retailers are accelerating investments in AI, personalisation and retail media, but many still lack the customer data foundations needed to turn those ambitions into real-time customer experiences, according to new research. The Inside Digital & eCommerce 2026 report from Arktic...
![[Launch] Amazon Ads](https://marketech-apac.com/wp-content/uploads/2026/06/Launch-Amazon-Ads.jpg)
Sydney, Australia – Amazon Ads has expanded its AI-powered Ads Agent to advertisers in Australia, bringing its campaign planning and automation capabilities to Amazon DSP users in the market. The rollout gives self-service advertisers access to a conversational AI tool designed to streamline campaign...
