Tag: Australia
Griffiths will lead teams in this capacity, handling the development of creative behaviour change campaigns and brand activities with a heavy emphasis on building positive, cause-driven impact.
Australia – Attention measurement and optimisation platform Playground xyz has announced a partnership with global adtech PubMatic. Said partnership aims to allow advertisers to create bespoke, high-attention marketplaces within the sell-side platform. Playground xyz’s attention intelligence platform...
Australia – Tammy Cooksey has recently been promoted from her former position as Perth’s experience director to the position of national head of experience by Wunderman Thompson Australia. Cooksey’s group at Wunderman Thompson Australia has developed a clientele that includes companies including...
Revium took charge of rebuilding HelpPay's website on Storyblok. Leveraging Nuxt.js as the development framework, Revium integrated key components and performed essential integrations, including Segment by way of Customer.io for marketing automation workflows.
One Green Bean will now be working across influencer, social media and PR projects to support product launches and brand building for Taco Bell Australia.
With the AUD$2M investment, the team will improve their offering and continue to develop their flagship product, which now includes MagicAI, a function that analyses adverts from other brands and is presently in beta testing.
The move aligns with -lution's goal of bridging gaps in the martech industry and reinforces their commitment to delivering exceptional results for clients.
Sam Kerr, a professional football player, is featured in the 30-second TV commercial alongside her CommBank Matildas teammates Courtney Nevin, Tameka Yallop, and Claire Polkinghorne.
Through the partnership, advertisers can utilise the Zitcha platform by using the loyalty data acquired from Village Cinemas' Vrewards program.
All industry leaders have agreed that the future of the on-ground activation scene in Australia is moving forward in a positive direction. Moreover, they have also pointed out that through this direction, brands have more unique ways to garner more eyeballs from audiences and convert them into custo...
