Platforms Featured Southeast Asia

airasia Super App, Astro Radio launch digital radio station ‘RedRadio’

Kuala Lumpur, Malaysia – The airasia Super App, in collaboration with Malaysian radio network Astro Radio, have launched a digital radio station called ‘RedRadio’ which will feature a rich and diverse selection of music and culture from across Southeast Asia.

Available through the airasia Super App and SYOK, the collaboration will allow users to access Astro Radio’s 11 radio stations on the airasia Super App via the ‘Listen’ tab for a wide range of music from around the world.

In addition, listeners can also look out for RedRadio collaborations with industry veterans for vast content choices and broadcasting platforms in addition to being able to listen to the latest music from up-and-coming regional artists in the near future.

Rudy Khaw, chief brand officer at airasia Super App, said, “We are excited to be launching RedRadio digital radio station. Music has always been in our DNA and making RedRadio a reality adds on to our foray into the content space. For the past 20 years, we’ve been known to connect the region like no other and we’re taking that a step further today by connecting cultures through music.” 

He added, “As a brand that champions Asean, we hope this creates a new platform for talents to be heard across borders while bringing the region closer together through pop culture. As the Asean Super App, we are also here to inspire and engage.”

RedRadio will also kick-off with an array of AirAsia’s Allstars who will share their experience as they explore popular and hidden gems of food, culture, travel, music and many other topics that are close to heart to the people in the region.

Meanwhile, Kenny Ong, CEO at Astro Radio, commented, “As we continue to diversify our audio offerings, we are thrilled to partner with airasia for the launch of RedRadio, a new online radio brand available for streaming anytime via the SYOK app. We are excited to continue shaping the local audio landscape through our partnerships and hope all Malaysians enjoy the enhanced audio entertainment experience on Astro Radio and SYOK.”

The digital radio launch follows after Capital A’s recent launch of the single ‘Not Today’ by Malaysian rapper and producer AIRLIFTZ, following a campaign video launch called ‘#TimeToListen’.

Marketing Featured Southeast Asia

Ad tech start-up AdEasy partners with radio station Astro Radio for exclusive ad space offer

Malaysia – AdEasy, an advertisement tech start-up that provides an online marketplace for buying offline advertisement space has partnered with radio station Astro Radio, for a special promotion exclusive to Ad Easy clients in Malaysia.

The promotion will allow advertisers to book ad spaces on a discounted fee and will have the option to set an audience reach on a nationwide, or regional capacity, such as in the whole of Malaysia, within Peninsular Malaysia, or Central Peninsular Malaysia among the available geographic audience reach options. 

The promotion has been launched on 1 April 2020 and will run until 31 December 2020. Interested advertisers can reach out to AdEasy to get their unique promo codes.

According to research by GfK and Commercial Radio Malaysia, over 20 million radio listeners tune in for an average of 13 hours and 23 minutes weekly in the country.

Furthermore, a 2019 survey by Statista suggests that around 72 percent of listeners stated that radio advertisements have prompted them to search for something on the Internet. Astro Radio’s listenership is over 16.9 million weekly.

“Since the outbreak of the pandemic and subsequent lockdowns, businesses have suffered. At AdEasy, we have been trying our best to support startups and SMEs in this time of crisis through various initiatives. Customer engagement and brand awareness are key to any company’s success. We are excited about this special Astro Radio promotion that will enable us to help businesses reach more than 16.9 million Malaysians every week,” said Melissa Sim, CEO and Co-founder of AdEasy.