Tag: ASCI
India — The Advertising Standards Council of India (ASCI) has introduced a new clause to its Code for Self-Regulation in Advertising, which requires media companies to identify paid content on their social media handles. As part of the ‘Truthful and Honest Representation’ chapter, the new clause 1.8...
A further 47% of ads were found violative of the ASCI Code and the advertisements were recommended to be withdrawn or modified. Only 2% of complaints were dismissed.
According to said data, 43% of the respondents agree that it is worth distancing themselves from the brand if they fail to disclose their brand affiliation. Other reasons include repetitive content (42%) and over-promotion of a product or service (41%).
Advertising Standards Council of India's report unveiled that the personal care sector contributed to 12% of all objectionable advertisements examined.
The amendments are in response to the ASCI's survey revealing that 80% of consumers do not notice disclaimers in ads.
In a statement, NS Rajan said that in his leadership at ASCI, he will focus on thought leadership initiatives, industry reports and its ASCI Academy.
The guidelines from ASCI encourage advertisers and creators to deploy the SEA (Self-esteemed – Empowered – Allied) framework regarding gender stereotypes.
ASCI has suspended Layer'r Shot ad in accordance to Chapter II of the ASCI Code against offensive advertising.
A new study by ASCI and Kantar demonstrates how gender representations in advertising have a positive impact on business.
The Advertising Standards Council of India (ASCI) takes cognisance of several ads during the Indian Premier League broadcast for violations of their prescribed advertising code.
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