Tag: Artificial Intelligence
According to the company, the tools aim to transform fragmented customer engagements into persistent and context-aware conversations involving humans, AI agents, and enterprise systems.
![[AI] Reverse x Google Cloud](https://marketech-apac.com/wp-content/uploads/2026/05/AI-Reverse-x-Google-Cloud.jpg)
South Korea – Google Cloud has expanded its partnership with Weverse, as the global superfan platform rolls out conversational AI systems to cope with swelling fan demand, ticketing traffic, and merchandise inquiries tied to the worldwide rise of K-pop. The deployment centres on Google Cloud’s CX Agent...
According to the company, the platform is built around a shared layer of real-time customer context that unifies customer identity, behavior, and historical data to support more immediate decision-making.
![[Collaboration] Samsung AI x TDWP2](https://marketech-apac.com/wp-content/uploads/2026/05/Collaboration-Samsung-AI-x-TDWP2.jpg)
India – Samsung Electronics is dressing up an everyday appliance in the language of high fashion. The company has launched a global marketing push tied to The Devil Wears Prada 2, using the film’s visual codes to promote its Bespoke AI Laundry Combo—a washer-dryer pitched as capable of handling delicate,...
![[Original Feature] Human Only Certification](https://marketech-apac.com/wp-content/uploads/2026/04/Original-Feature-Human-Only-Certification.jpg)
In 2026, the marketing world is navigating “The Turning Point.” After two years of our feeds being flooded with hyper-optimised, high-sheen AI content, we have collectively reached a stage where “Perfection” is not the goal—it is a massive red flag. If an ad looks...
Indonesia – Green SM, the electric ride-hailing and taxi platform, has rolled out a new version of its app in Indonesia, introducing AI-powered personalisation and a redesigned “Liquid Glass” interface as part of its push toward a unified platform experience across markets. The update introduces an AI-driven...
![[News] Publicis AI Hub SG](https://marketech-apac.com/wp-content/uploads/2026/04/News-Publicis-AI-Hub-SG.jpg)
Singapore – Publicis Groupe has opened an AI Development Hub in Singapore, betting the city-state can serve as a launchpad for marketing technology across Asia Pacific and beyond. Backed by the Singapore Economic Development Board, the hub will build proprietary tools spanning data, identity, media,...
The initiative is supported by Digital Industry Singapore (DISG), a joint office formed by the Singapore Economic Development Board, Enterprise Singapore, and the Infocomm Media Development Authority.
![[Policy] SG AI Benchmarking](https://marketech-apac.com/wp-content/uploads/2026/04/Policy-SG-AI-Benchmarking-.jpg)
Singapore – Singapore has proposed a new international standard aimed at bringing consistency to how generative artificial intelligence systems are tested, as global efforts to govern the technology gather pace. The proposed standard, ISO/IEC 42119-8, focuses on benchmarking and red teaming methodologies—two...
![[Report] HubSpot x AI Adoption](https://marketech-apac.com/wp-content/uploads/2026/04/Report-HubSpot-x-AI-Adoption.jpg)
Singapore – A sharp gap in Singapore’s artificial intelligence journey, with widespread adoption failing to translate into advanced usage, has been revealed in HubSpot’s latest study. Surveying more than 700 business leaders, 64% said they are already using AI consistently across daily workflows. Yet...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)