Tag: Artificial Intelligence
PR must evolve into what he calls a “Stakeholder-Outcome Engine,” where the focus is on “behavior change, message pull-through, and lead quality.”
Singapore — Marketing in the age of AI is not just about keeping up anymore—it is about actually being the one to set the pace. The Sitecore City Tour Asia 2026 was a deep dive into exactly how brands can use AI, automation, and unified platforms to deliver experiences that are not just faster, but...
Singapore – In APAC, more than half (51%) of consumers now recognise “AI slop” in social media feeds and brand replies, setting a high bar for content quality and showing little tolerance for lazy automation, according to a report by Klaviyo. About 30% of the APAC population now uses AI several times...
Ho Chi Minh City, Vietnam – About 81% of Vietnamese travellers say they are likely to use artificial intelligence (AI) to plan their next trip, the highest rate in Asia and well above the regional average of 63%, according to a new report by Agoda. The report identifies Vietnamese travellers as the region’s...
The development forms part of a multi-year extension of the partnership between the two organisations and represents the next stage of Formula 1’s implementation of Agentforce 360, Salesforce’s platform that integrates AI agents, customer data and human teams into a unified system.
Bangkok, Thailand – Thai telecommunications provider AIS has launched “AISpace,” an AI hub designed to streamline access to a range of AI-powered tools, including SparkChat, Alisa AI, Microsoft 365 Copilot, and Google Gemini. The platform was introduced under the theme “An AI hub for Thai people,” highlighting...
Banyan is now available to brands, agencies, and marketing teams looking for a unified campaign intelligence platform for transit advertising campaigns.
The company said this would help organisations deliver compliant and AI-ready customer and citizen experiences without moving data outside Singapore.
Hong Kong – Prudential Hong Kong, together with VML, has unveiled a new integrated campaign that turns parental anxiety about AI into a conversation on opportunity, creativity, and future-ready children. Titled ‘Next-Gen’, the campaign responds to a joint survey with FuDan University, which found that...
Singapore – Commerce media firm Criteo is pushing its chips onto conversational AI, becoming the first advertising technology partner to integrate with OpenAI’s advertising pilot in ChatGPT in the United States. The tie-up links Criteo’s demand-side platform to ads appearing in the Free and Go versions...
