Tag: Artificial Intelligence
![[Launch] Amazon Ads](https://marketech-apac.com/wp-content/uploads/2026/06/Launch-Amazon-Ads.jpg)
Sydney, Australia – Amazon Ads has expanded its AI-powered Ads Agent to advertisers in Australia, bringing its campaign planning and automation capabilities to Amazon DSP users in the market. The rollout gives self-service advertisers access to a conversational AI tool designed to streamline campaign...
Philippines — Globe Prepaid has rolled out its latest youth-focused marketing campaign, “EverydAI Stories,” designed to advocate for the purposeful and responsible use of artificial intelligence (AI) in everyday life. Designed to promote AI awareness and responsible usage, the campaign features...
Singapore – Ogury has unveiled ‘SONA’, a new agentic advertising solution designed to help brands and agencies bridge the longstanding gap between audience planning and campaign execution. Built on the company’s proprietary Persona Intelligence technology, SONA transforms campaign briefs into structured...
China – Omnicom Media (OM) has appointed Agelica Hao as Chief Growth Officer for China, a newly created role focused on driving business growth and advancing the company’s AI-powered, integrated marketing capabilities. Based in Shanghai and reporting to China CEO Joey Zhao, Hao will oversee teams across...
Singapore – Travel demand in Asia Pacific is shifting rather than simply rebounding, with travellers becoming more deliberate in their decisions and booking journeys growing increasingly complex, according to a new report by Criteo. New data from Criteo shows APAC travel demand remained resilient...
USA – Sitecore has acquired Scrunch, an AI customer experience platform that helps brands understand and improve how they appear in AI-driven search, as it looks to strengthen its AI search visibility and digital experience capabilities. The acquisition comes as large language models and AI-generated...
Singapore – Zendesk has appointed Tifenn Dano Kwan as Chief Marketing Officer, where she will oversee the company’s global marketing organisation, with a focus on market differentiation and pipeline growth. Dano Kwan joins Zendesk from Amplitude, where she was CMO and led its go-to-market transition...
![[Thought Leadership] Tony Owens x Amperity](https://marketech-apac.com/wp-content/uploads/2026/05/Thought-Leadership-Tony-Owens-x-Amperity.png)
Last week, news broke of Publicis’ $3bn LiveRamp deal, sparking industry questions over its implications for the wider marketing and data industry. This article explains how the acquisition signals a much bigger shift and that in the AI era, customer identity and intelligence infrastructure are...
Australia – MC&V has secured new business from Canva and Canteen, as brands increasingly look for partners capable of integrating generative AI into commercial production workflows. The wins come as the industry shifts from experimenting with AI-generated content to building scalable production systems...
![[Launch] Grayling GEO Radar](https://marketech-apac.com/wp-content/uploads/2026/05/Launch-Grayling-GEO-Radar.jpg)
Singapore – Grayling has launched ‘GEO Radar’ across Asia-Pacific, a new insights platform designed to help organisations monitor how they appear in AI-generated search and conversational responses as brands face growing pressure to stay visible in the age of generative AI. The platform, short for Generative...
![[Innovation] Digital payment LRT 2](https://marketech-apac.com/wp-content/uploads/2026/07/Innovation-Digital-payment-LRT-2.webp)