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Tag: Artificial Intelligence

Amazon Ads unveils new updates on DSP experience, AI ad tools
Amazon Ads unveils new updates on DSP experience, AI ad tools
Posted on October 18, 2024
by Teddy Cambosa
This feature brings together desktop, mobile, and app display inventory into a single line item, making it easier to launch and monitor reporting.
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Sitecore launches AI marketer platform ‘Sitecore Stream’
Sitecore launches AI marketer platform ‘Sitecore Stream’
Posted on October 17, 2024
by Teddy Cambosa
For the company, ‘ Sitecore Stream’ represents market-leading innovation and fulfillment of its vision for an Intelligent DXP (digital experience platform) that addresses the challenges and opportunities faced by enterprise marketing teams today.
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OpenAI opens up second Asia office in Singapore, to serve as regional hub
OpenAI to open up second Asia office in Singapore, to serve as regional hub
Posted on October 9, 2024
by Teddy Cambosa
OpenAI will also collaborate with AI Singapore, the city-state’s national AI initiative, on generative AI models tailored to the cultures and languages of Southeast Asia. 
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Mondelēz teams up with Publicis Groupe, Accenture for GenAI content creation platform
Mondelēz teams up with Publicis Groupe, Accenture for GenAI content creation platform
Posted on September 27, 2024
by Teddy Cambosa
The company’s new platform will enable faster, more efficient creation of personalised text, images and videos – helping the company’s brands stay a step ahead of rapidly changing consumer tastes and interests.
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Inadequate quality data hinders 77% of Singapore businesses from effective AI use: report
Inadequate quality data hinders 77% of Singapore businesses from effective AI use: report
Posted on September 23, 2024
by Aliza Carmona
Singapore – Lack of quality data hinders 76% of Singapore businesses from using artificial intelligence (AI) effectively, according to a report from customer platform HubSpot. The report unveiled various challenges being faced by businesses in elevating customer satisfaction and generating revenues....
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GoTo Group teams up with Microsoft for AI tool adoption
GoTo Group teams up with Microsoft for AI tool adoption
Posted on September 11, 2024
by Teddy Cambosa
GoTo’s move in integrating AI into the company’s workflow underscores its commitment to driving innovation while empowering its workforce to deliver impactful technology at scale. 
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You can be the star in this latest AI-powered campaign from Qatar Airways
You can be the star in this latest AI-powered campaign from Qatar Airways
Posted on September 6, 2024
by Teddy Cambosa
In an industry-first, the campaign offers the opportunity to be part of its emotive story, by utilising advanced AI capabilities so you can place yourself within the film and become the star. This reaffirms the airline’s dedication to placing customers at its very heart.
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TM's Independence Day campaign allows Malaysians to sing multilingually via Grey Malaysia
TM's Independence Day campaign allows Malaysians to sing multilingually via Grey Malaysia
Posted on September 3, 2024
by Teddy Cambosa
The AI platform, done by Grey Malaysia, utilises the tradition of celebratory song to create a universal invitation to engage with the potential of AI, furthering TM's commitment to making technology accessible to all Malaysians. 
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Here’s what industry leaders say about e-commerce marketing’s future–from RMN’s rise to AI-powered solutions
Here’s what industry leaders say about e-commerce marketing’s future–from RMN’s rise to AI-powered solutions
Posted on September 2, 2024
by Teddy Cambosa
Looking ahead, marketing leaders must prepare for a landscape where agility and adaptability are key. The growing demand for sustainable and socially responsible business practices also impacts e-commerce strategies, pushing brands to align their marketing messages with these values. 
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Taboola opens ‘Maximize Conversions’ to all advertisers to automate bidding process for campaigns
Taboola opens ‘Maximize Conversions’ to all advertisers to automate bidding process for campaigns
Posted on August 29, 2024
by Aliza Carmona
Taboola's Maximize Conversions, an AI-powered bidding technology, is now open to all advertisers.
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