Tag: APAC
Multi-channel advertising platform StackAdapt has appointed Alessandra Alessio as director of marketing for the Asia-Pacific (APAC) region.
Microsoft Asia has appointed Vivian Chua as the new leader of its consumer devices and creativity retail sales division, where she will lead efforts to drive growth and enhance consumer experiences in the age of AI.
Owens’ appointment at impact.com entails a focus on stakeholder training, advocacy, and community enablement activities in APJ, particularly in Southeast Asia (SEA).
Nearly half (43%) of marketing leaders intend to boost their account-based marketing (ABM) budgets, a significant rise from 28% recorded at the same time last year, according to a survey by xGrowth in collaboration with Media Collateral.
Starbucks has teamed up with Universal Pictures to celebrate the cinematic release of Wicked through new beverages and merchandise launches.
amp, the global sonic branding agency within the Landor group, has appointed Reiner Erlings as managing director for APAC and the Middle East, a strategic move to expand the agency’s footprint and drive innovative sonic branding solutions across these high-growth markets.
PURE Group has appointed London-based agency Bloodstream as its lead partner for brand marketing, strategy, and advertising, tasked with enhancing the identity of its premium lifestyle brand across Asia.
Over half (56%) of consumers in the Asia-Pacific (APAC) region say they will stop doing business with brands they do not trust, according to a report by customer engagement platform Twilio.
Through the update, advertisers and agencies can initiate brand lift studies within the StackAdapt platform, allowing them to measure campaign performance across multiple channels.
Ogury, a global adtech company, has appointed Melisa Zenicanin as its new director of field marketing for Asia-Pacific (APAC).
![[Creative Work] Cathay Pacific Anydoko](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Cathay-Pacific-Anydoko.webp)