Tag: APAC
Hakuhodo KEY3, the web3 business production venture under Hakuhodo Inc., has announced its partnership with PONT Inc., SmartMedia Technologies (SMT), and other global web3 technology companies to form the new loyalty program ‘Loyalty X’.
NP Digital, a global digital marketing agency, has announced its agreement to acquire digital agency SearchGuru, expanding its portfolio and market reach in the Asia-Pacific region.
Pixalate provides ad fraud protection technologies, local client support, APIs for developers, and an analytics platform that has been recognised by the MRC in order to cater to the regional market. Since the region has seen a rise in both ad spending and invalid traffic (IVT), which includes ad fraud,...
Asia-Pacific destinations now occupy half of the top 10 trending hot spots that have demonstrated the greatest momentum among travellers, the report from the Mastercard Economics Institute showed.
The LEGO Group has unveiled two new additions to its Asia Pacific leadership team with the appointment of Cedric Roose as general manager for India and Emerging Asia and Nina Patricia Da Costa as general manager for Singapore, Malaysia, and Travel Retail.
In her new role, Cook will be leveraging her extensive expertise to spearhead the regional strategy team, drawing on cultural insights, emerging trends, and evolving formats to help brands shape their narrative in a way that connects with audiences.
Contemporary global creative and media agency VaynerMedia has announced the launch of its consulting products in the Asia Pacific region, designed to bring social to the centre of marketing.
Allied Global Marketing (Allied), a full-service integrated marketing agency working with entertainment, consumer, and lifestyle brands, has announced the appointment of seasoned executive Nicola Gold as business director APAC for brand experience.
In his new position, Greenway will be in charge of growing OpenX's footprint in the area. Using his CTV experience in the position, he will also concentrate on enhancing OpenX's CTV footprint in the market. Greenway will also be a part of OpenX's CTV steering group.
Biti takes over as APAC Head of KINESSO, IPG Mediabrands' tech-driven performance agency, and leads a team of over 1000 digital experts across 11 markets. They work in digital media, marketing automation, advanced analytics, commerce, and AI.
