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Tag: APAC

[Appointment] Mark Teal x Koto
Koto appoints Mark Teal as APAC director to anchor SEA push with Singapore expansion
Posted on May 25, 2026
by Sharona Nicole Semilla
Singapore – Veteran agency executive Mark Teal is returning to the centre of Singapore’s advertising circuit, this time to steer Southeast Asia growth for global creative studio Koto as the firm opens its first office in the city-state. Teal, whose career spans Ogilvy & Mather, DigitasLBi, Wunderman...
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Wong Taggart Power appointment leadership OPR
Omnicom Public Relations appoints APAC, EMEA and Canada CEOs under new regional model 
Posted on May 22, 2026
by Aliza Carmona
USA – Omnicom Public Relations has unveiled a new international leadership structure, appointing Joanne Wong as CEO of OPR APAC, Hugh Taggart as CEO of OPR EMEA, and Greg Power as CEO of OPR Canada. The new regional leadership structure is aimed at providing more integrated support to clients across...
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What’s NEXT in Marketing Why the brands that survive 2026 may not survive 2030
What’s NEXT in Marketing: Why the brands that survive 2026 may not survive 2030
Posted on May 14, 2026
by MARKETECH APAC
Short-termism is APAC’s most expensive marketing strategy. Walk through any marketing leadership team’s quarterly review right now, and you will see something strange. By most metrics, the numbers are good, the campaigns are working, and the board is satisfied. Yet somewhere underneath all...
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Viddsee Leadership Appointment
Viddsee names Kenny Ling, Esther Yue to lead APAC expansion
Posted on March 24, 2026
by Sharona Nicole Semilla
Singapore – Viddsee has appointed Kenny Ling as business development director and Esther Yue as director of operations, in a move to accelerate its expansion across Asia. Ling, a decade-long veteran of branded content in APAC, has worked with Hilton, Marina Bay Sands, SP Group, and Gardens by the Bay,...
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AI slop affects brand trust report
51% of APAC consumers spot low-quality AI content, raising brand trust concerns: report
Posted on March 16, 2026
by Aliza Carmona
Singapore – In APAC, more than half (51%) of consumers now recognise “AI slop” in social media feeds and brand replies, setting a high bar for content quality and showing little tolerance for lazy automation, according to a report by Klaviyo. About 30% of the APAC population now uses AI several times...
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0313 Starbucks HP
Starbucks partners with Warner Bros. Discovery to launch Harry Potter-themed beverages, merchandise across APAC
Posted on March 13, 2026
by Melissa Reyes
Singapore – Starbucks is partnering with Warner Bros. Discovery Global Consumer Products to launch a Harry Potter-themed collaboration across its coffeehouses in Asia Pacific, introducing a line of themed beverages, merchandise, and in-store experiences inspired by the popular franchise. The collaboration...
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0303 Hyundai Vickie
Hyundai Motor Asia Pacific taps ex-Ford exec Yukontorn Wisadkosin to lead ASEAN growth
Posted on March 3, 2026
by Melissa Reyes
Bangkok, Thailand – Yukontorn Wisadkosin has been appointed ASEAN president of Hyundai Motor Asia Pacific (HMAP), effective 2 March. In the role, she will oversee regional operations and alignment, aiming to drive long-term growth across Southeast Asia. Wisadkosin brings over 20 years of senior leadership...
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Publicis Groupe Japan South Korea new structure
Publicis Groupe APAC forms a Japan–South Korea sub-region to drive integrated client growth
Posted on February 26, 2026
by Aliza Carmona
Japan – Publicis Groupe Asia-Pacific has established a new Japan–South Korea (JSK) sub-region, consolidating its Japan and South Korea operations under a unified leadership and operating model to strengthen cross-market integration and client delivery. Under the new structure, Gareth Mulryan, CEO of...
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klook travel spending report 2026
APAC leads travel spending surge as travellers are 50% more likely to boost budgets
Posted on February 18, 2026
by Aliza Carmona
Singapore – Despite global economic uncertainty, travellers remain committed to spending on travel, with Asia Pacific consumers 50% more likely than those in Europe and the US to increase their budgets in 2026, according to a Klook report. The report highlights strong international travel intent, rising...
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ReelShort APAC expansion 2026
ReelShort enters multi-year partnership with AR to support APAC expansion
Posted on February 4, 2026
by Lyene Marie Darang
Singapore — Micro drama platform ReelShort has entered into a multi-year strategic partnership with Hong Kong-based Asia Productions (AR) as part of its plans to expand across the Asia-Pacific region. Under the agreement, AR will act as ReelShort’s exclusive agency for the region, with responsibility...
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[Tech] Globe Business x Gemini
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