Tag: APAC
Singapore — Micro drama platform ReelShort has entered into a multi-year strategic partnership with Hong Kong-based Asia Productions (AR) as part of its plans to expand across the Asia-Pacific region. Under the agreement, AR will act as ReelShort’s exclusive agency for the region, with responsibility...
U.S. – Global bubble tea brand Gong cha has announced several senior leadership appointments, including new regional chief marketing officers and operations heads, as it moves to strengthen its leadership team across key markets. On the marketing front, Sepanta Bagherpour has been appointed chief marketing...
Singapore – Federal Express Corporation (FedEx) has named Salil Chari as regional president of its Asia Pacific operations, succeeding Kawal Preet as the company seeks to drive growth and strengthen customer experience across the region. Chari, previously senior vice president of marketing and customer...
Singapore – Nielsen has appointed Matty Lin as APAC regional sales leader within its commercial organisation, with the executive based in Singapore. Lin brings nearly two decades of experience across global markets, with a background in building and managing commercial teams and scaling operations across...
Hong Kong – David Ko, former managing director and head of AI at RFI Asia, has launched Humantyze, a leadership advisory and executive coaching consultancy aimed at helping senior leaders thrive amid uncertainty, harness AI responsibly, and build resilient, high-performing teams. Based in Hong Kong,...
Singapore – Asia Pacific is on track to overtake North America as the world’s largest consumer market by 2035, driven by accelerating e-commerce adoption, growing use of AI, and the rise of local brands, according to a joint report by Bain & Company and NielsenIQ (NIQ). Private consumption in the...
Japan – Amid an industry shaken by layoffs, UltraSuperNew has launched a new campaign to spread festive cheer and spotlight creatives ready to answer the call. Titled ‘Tokyo Calling’, the campaign features UltraSuperNew’s logo projected onto the night sky above iconic landmarks in the cities where its...
Singapore – Duolingo has appointed Pei Ling Ho as its regional head of creative for APAC, a newly created role tasked with strengthening the brand’s creative presence across Asia through culturally resonant and learner-focused work. Pei Ling brings more than 18 years of creative leadership across Asia,...
Singapore – Brands across Asia-Pacific are being urged to prioritise bold creativity, build trust, and harness technological transformation to navigate unprecedented cultural shifts, market disruptions, and evolving consumer expectations, according to a report by Havas Red. The report highlights trends...
Hong Kong – Triumph has teamed up with VML Hong Kong to launch a new APAC-wide campaign that empowers women to embrace authenticity and inner confidence. Titled “Just Like You”, the regional campaign challenges societal pressures for external validation, encouraging women to reject the need for outward...
