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Tag: APAC

dentsu 2025 ad spend report
APAC ad spend to grow 5.8% in 2025, outpacing global GDP and ad investment trends
Posted on February 25, 2025
by Aliza Carmona
Singapore – Ad spend across the Asia Pacific region is projected to rise by 5.8% in 2025, outpacing both global GDP and ad investment forecasts, while EMEA and the Americas are set for slower growth, according to a report by Dentsu. The report revealed a slight acceleration in APAC ad spend, rising from...
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opus agency the cwk acquisition 2025
Opus Agency acquires The Company We Keep to expand global experiential marketing capabilities
Posted on February 20, 2025
by Aliza Carmona
Australia – Experiential marketing agency The Company We Keep (The CWK) has been acquired by Opus Agency, a global events and experiential marketing agency, in a move that strengthens Opus Agency’s presence in the Asia-Pacific region.  With offices in Australia, Singapore, and New Zealand, and a...
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Mobile app market resurges in 2025 amidst e-commerce rise: report
Mobile app market resurges in 2025 amidst e-commerce rise: report
Posted on February 14, 2025
by Aliza Carmona
The mobile app market is seeing a resurgence in 2025 amidst an e-commerce boom, according to a report by measurement and analytics company Adjust.
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VIRTUE Asia taps Amos Mak as associate creative director
VIRTUE Asia taps Amos Mak as associate creative director
Posted on February 11, 2025
by Aliza Carmona
Creative agency VIRTUE Asia has named Amos Mak as its associate creative director. The appointment is part of the agency’s strategy to boost its creative capabilities while driving growth.
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Tinder introduces new app features for better matching on Valentine's Day
Tinder introduces new app features for better matching on Valentine's Day
Posted on February 10, 2025
by Aliza Carmona
Dating app Tinder has unveiled updates to its ‘Explore’ page to enhance how users find matches in time for Valentine’s Day.
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Tiger Brokers appoints W Communications to handle communications across SG, APAC
Tiger Brokers appoints W Communications to handle communications across SG, APAC
Posted on February 5, 2025
by Aliza Carmona
Online brokerage firm Tiger Brokers has appointed independent agency W Communications to handle its communications across Singapore and the Asia-Pacific (APAC).
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Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
Posted on February 4, 2025
by MARKETECH APAC
This case study discusses how Kaspersky navigated this landscape, increasing revenue and enhancing brand awareness amidst rebranding as it partnered with digital marketing agency JOLT Digital.
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What’s NEXT: FedEx’s Salil Chari on propelling SMEs to global markets through digital-first strategies
What’s NEXT: FedEx’s Salil Chari on propelling SMEs to global markets through digital-first strategies
Posted on January 27, 2025
by Aliza Carmona
FedEx, a transportation, e-commerce, and business services provider, has made it its mission to empower SMEs through its operations.
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Design Bridge and Partners names Charlie Lowe as APAC chief strategy officer
Design Bridge and Partners names Charlie Lowe as APAC chief strategy officer
Posted on January 24, 2025
by Aliza Carmona
Design Bridge and Partners (DBP), a brand design company, has appointed Charlie Lowe as its chief strategy officer for Asia-Pacific (APAC), effective immediately.
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james-parker-loopme-appt
LoopMe appoints James Parker as head of APAC to spearhead regional expansion
Posted on January 24, 2025
by Aliza Carmona
LoopMe, the technology company leveraging artificial intelligence to enhance brand advertising performance, has appointed James Parker as its new head of APAC to spearhead its regional expansion efforts.
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