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Tag: APAC

Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
Posted on February 4, 2025
by MARKETECH APAC
This case study discusses how Kaspersky navigated this landscape, increasing revenue and enhancing brand awareness amidst rebranding as it partnered with digital marketing agency JOLT Digital.
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What’s NEXT: FedEx’s Salil Chari on propelling SMEs to global markets through digital-first strategies
What’s NEXT: FedEx’s Salil Chari on propelling SMEs to global markets through digital-first strategies
Posted on January 27, 2025
by Aliza Carmona
FedEx, a transportation, e-commerce, and business services provider, has made it its mission to empower SMEs through its operations.
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Design Bridge and Partners names Charlie Lowe as APAC chief strategy officer
Design Bridge and Partners names Charlie Lowe as APAC chief strategy officer
Posted on January 24, 2025
by Aliza Carmona
Design Bridge and Partners (DBP), a brand design company, has appointed Charlie Lowe as its chief strategy officer for Asia-Pacific (APAC), effective immediately.
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james-parker-loopme-appt
LoopMe appoints James Parker as head of APAC to spearhead regional expansion
Posted on January 24, 2025
by Aliza Carmona
LoopMe, the technology company leveraging artificial intelligence to enhance brand advertising performance, has appointed James Parker as its new head of APAC to spearhead its regional expansion efforts.
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NIQ-snack-spending-apac
APAC snacking market reaches US$64b in 2024, driven by health-conscious, adventurous consumers: report
Posted on January 21, 2025
by Aliza Carmona
According to the report, the APAC snacking landscape is evolving, driven by demands for convenience, healthier choices, and a curiosity for new options, with 73% of consumers eager to try new brands.
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fleishmanhillard-thomas-skelton-appt
FleishmanHillard appoints Thomas Skelton as regional lead of TRUE Global Intelligence in APAC
Posted on January 20, 2025
by Aliza Carmona
FleishmanHillard has appointed Thomas Skelton as the new regional lead for its research and analytics practice, TRUE Global Intelligence (TGI), overseeing operations across the Asia Pacific region.
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publicis groupe suhaila hobba appointment
Publicis Groupe APAC appoints Suhaila Hobba as APAC global client partner for transformation
Posted on January 14, 2025
by Aliza Carmona
Hobba brings 25 years of global media experience spanning agency leadership, ad tech sales, and client-side transformation, with key roles at Amazon, Yahoo, Omnicom, and IPG.
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EU-based PIABO Communications opens APAC hub in Singapore
EU-based PIABO Communications opens APAC hub in Singapore
Posted on January 13, 2025
by Aliza Carmona
PIABO Communications, a communications agency in Europe, has opened its new Asia-Pacific (APAC) hub in Singapore.
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Meltwater 2024 Report Feature Image
Discover how UGC can reshape brand engagement in a saturated digital landscape with this insightful guide
Posted on January 7, 2025
by Aliza Carmona
To help marketers navigate this shift, media monitoring company Meltwater has released an insightful guide, ‘Unlocking the Power of UGC for Meaningful Brand Connections.’
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heineken 00 no reasons needed
Heineken 0.0’s new global campaign promotes a no-reason-needed approach to going alcohol-free
Posted on January 3, 2025
by Aliza Carmona
Titled ‘0.0 Reasons Needed,’ Heineken’s latest campaign delivers a clear message: choosing to go alcohol-free shouldn’t require an explanation.
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