Tag: APAC
Singapore — A new report reveals that the fast-moving consumer goods (FMCG) e-commerce market is increasingly being shaped by a smaller group of dominant brands, with the top 100 brands now accounting for 21% of global FMCG e-commerce value. According to Euromonitor’s report, nearly one-third of these...
Singapore – INVNT, the global live brand storytelling agency, has expanded its Asia-Pacific leadership team with two key appointments and an internal promotion as it continues to grow its regional footprint. Darren Vaughan joins as director of production in Australia, bringing more than three decades...
Singapore – Veeam Software, a US-based information technology company backed by Insight Partners, has appointed Milk & Honey PR in Singapore as its hub agency partner of record for Asia Pacific & Japan (APJ) following a competitive pitch. Veeam provides data resilience solutions designed to protect...
Singapore — Jaguar Land Rover (JLR) has appointed Garth Turnbull as managing director for the Asia Pacific region, aiming to strengthen its luxury brand presence across the diverse market. Turnbull described his main role: “I’m responsible for leading our iconic modern luxury brands across a diverse...
Singapore — IHH Healthcare has publicised its refreshed brand identity as part of its strategy to unify its global operations and reinforce its position as one of the “world’s most geographically diversified” healthcare providers. The rebrand introduces a clearer visual and strategic alignment across...
Singapore – A new report from global media investment company Magna Global has indicated the ‘resilience’ of the advertising market in the Asia-Pacific region, with a 7.8% ad growth standout for India alone. The June report showed this as “above-average ad spend resilience” or a significant...
Singapore — Thrifting sweeps the Asia-Pacific region as the latest report from Pinterest recently shows that Gen Z is driving a global shift toward vintage, secondhand, and upcycled finds, reshaping not only fashion but also home and lifestyle aesthetics. Across Asia-Pacific, the appetite for thrifting...
Brands are turning to smarter user targeting following a 14% global decline in shopping app usage, according to a report by measurement and analytics company Adjust.
In MARKETECH APAC’s Agency Leadership Decoded series, Roshat Adnani, managing director for APAC at M+C Saatchi Performance, shares how he leads the team to navigate the performance-led industry.
Communications and marketing agency Mahlab has introduced its ‘CampaignScaler,’ a proprietary AI-assisted tool to help its clients turn large-scale data into high-quality content.
