Tag: APAC
Almost 60% of consumers in the Asia-Pacific have expressed interest in AI-driven decision-making facilitation for their investments amid economic uncertainty and perceived financial crises, a report from dentsu revealed.
Around 81% of Asian consumers think there are too many subscription services to choose from now, and 93% are seeking a single hub to manage all this, a report from Bango revealed.
Communications advisory firm Brewer has announced its strategic partnership with communications agency Cyan to strengthen its regional reach and specialised offering with market expansion in China.
These appointments follow Amplify’s vision of diversifying and strengthening their offering and expertise across multiple fields as an advertising agency.
In her new position, Wong will oversee FleishmanHillard's operational performance across nine nations in the APAC region. Her responsibilities will also include managing the growth and financial performance of the region, fostering the development of productive teams and colleagues, and providing leadership...
Launching on September 19 for a limited time, the collection will be launched in 15 markets across the Asia Pacific region, blending Disney’s iconic characters with Starbucks’ familiar third place experience.
Social media app TikTok and international advertising agency TBWA have announced the release of a new joint whitepaper titled "Storytelling in the Next Creative Renaissance", which encourages businesses to embrace the role of creativity and innovation in contemporary marketing.
Brand and digital studio Koto has officially marked its expansion into the Asia-Pacific region with the launch of its Sydney office. The studio also announced the appointment of two new seasoned executives, Damian Borchok as managing director and Gerald Torto as senior strategy director.
In line with the ‘Towards Zero Food Waste’ initiative of DBS in 2020, the virtual experience highlights the global food waste challenge and what Businesses for Impact supported by the DBS Foundation are doing to address the issue.
According to the data, more than half of APAC consumers are most likely to consider a brand’s values when making purchase decisions and appreciate brands that engage with social issues.
![[Creative Work] AXA PH x Parents](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-AXA-PH-x-Parents.jpg)