Tag: APAC
In her new position, Wong will oversee FleishmanHillard's operational performance across nine nations in the APAC region. Her responsibilities will also include managing the growth and financial performance of the region, fostering the development of productive teams and colleagues, and providing leadership...
Launching on September 19 for a limited time, the collection will be launched in 15 markets across the Asia Pacific region, blending Disney’s iconic characters with Starbucks’ familiar third place experience.
Social media app TikTok and international advertising agency TBWA have announced the release of a new joint whitepaper titled "Storytelling in the Next Creative Renaissance", which encourages businesses to embrace the role of creativity and innovation in contemporary marketing.
Brand and digital studio Koto has officially marked its expansion into the Asia-Pacific region with the launch of its Sydney office. The studio also announced the appointment of two new seasoned executives, Damian Borchok as managing director and Gerald Torto as senior strategy director.
In line with the ‘Towards Zero Food Waste’ initiative of DBS in 2020, the virtual experience highlights the global food waste challenge and what Businesses for Impact supported by the DBS Foundation are doing to address the issue.
According to the data, more than half of APAC consumers are most likely to consider a brand’s values when making purchase decisions and appreciate brands that engage with social issues.
Data from GWI’s study touches on how millennial preference can contribute to the rise of brands, media platforms, and even influencers, as well as what millennials seek in brands that they purchase on a regular basis.
Initiative, a media agency within IPG Mediabrands, has announced their appointment as the media agency of record for global technology and manufacturing company 3M in the Asia-Pacific region
Around 50% of Gen Alpha and 43% of Gen Z in APAC cited gaming as making them feel better if they're anxious or stressed, according to the new research conducted by youth-first marketing and media platform TotallyAwesome.
Hotwire, the global technology communications and marketing consultancy, announced the appointment of Melissa Cullen to the new role of managing director of communications for the Asia-Pacific region.
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