Tag: APAC
Wunderman Thompson, a WPP agency, announced the appointment of Audrey Kuah as its new chief executive officer of Asia-Pacific.
The new appointments are Huixan Yang as customer experience director, and Jeff Piniros as sales development director. These appointments are in line with Meltwater's expansion in the area, which has been centered on Southeast Asia and Japan.
In this role, Sim will be managing all corporate partnerships and commercial initiatives, backing Bondee's efforts to further drive engagement with users and brands across the region.
Through the partnership, marketers will be able to reach their customers on Pinterest with seamless activation on RampID, LiveRamp’s pseudonymous, people-based identifier.
In the report, Quantcast found out that key challenges and barriers were the need to prove return of investment (ROI)/performance and effectiveness, while personalising ads and finding new audiences amidst the global economic downturn.
Through this integration, Twilio clients will be able to use OpenAI's GPT-4 model to fuel new generative capabilities in ‘Twilio Engage’, the company's multichannel marketing solution built on the segment customer data platform, as a result of this integration.
In her new role at McCann Worldgroup Asia Pacific, Sinha will be taking the reins from former CSO Richard McCabe, and will be bringing her two decades of experience in marketing strategy to the table.
DoubleVerify, a software platform for digital media measurement, data, and analytics, announced that it has entered into an agreement to acquire Scibids Technology SAS, a global AI-powered digital campaign optimization.
Dentsu is charged with providing strategic advice and recommendations across all brand touchpoints, and this assistance will be essential in elevating NCS during its upcoming stage.
Using TabSquare, foodpanda’s restaurant partners can digitise analog items and automate tasks, enabling restaurants to be more time-efficient in the ordering process as customers can use digital menus to browse, order and pay at their pace and convenience.
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