Singapore – Global brand Anytime Fitness delivers a wake-up call with its latest campaign, “Real Life Never Stops. Anytime Starts Now,” designed to inspire individuals to prioritise their health regardless of how busy life gets.

Anytime Fitness’ new campaign aims to highlight the critical importance of fitness in our everyday lives, emphasising that health and wellness are essential needs, not mere wants.

The campaign film inspires audiences to take action by creatively showcasing individuals from diverse backgrounds—youths, newlyweds, and parents—demonstrating how physical exercise seamlessly integrates into their daily routines.

To drive the campaign forward, Anytime Fitness will offer promotions including reduced membership fees, waived joining fees, and referral incentives, all aimed at encouraging and supporting individuals to start their fitness journeys.

Mark De Joya, chief operating officer at Anytime Fitness Asia, shared, “Together, our message is clear. This campaign highlights the crucial role regular exercise plays in enhancing our everyday lives because, remember, life is better when you train for it, and Anytime Fitness is here to support you on this journey.” 

Anytime Fitness has over 5,500 locations worldwide across 42 countries. In Singapore alone, the global fitness brand has opened 111 clubs and expects to surpass 125 by the end of 2025.

Australia – Anytime Fitness Australia and The Hallway have released a new audio campaign for Anytime Fitness using the Find Your Fit creative platform, which the partnership launched late last year. This ad, which runs on Spotify and targets listeners across Australia’s most popular music genres, has a cast of distinct gym visitors whose music selections complement their training methods. 

Produced by Made in Katana and directed by Ralph van Dijk, the series of 30-second advertisements uses soundscapes from each genre to phonetically depict several worlds. These are told by characters brought to life by a combination of local and international talent, and are combined with music tracks. The ad makes the claim that you can find your fit at Anytime Fitness no matter who you are or what kind of music you like. 

Speaking about the campaign, Caitlin Bancroft, chief marketing officer at Anytime Fitness, said, “This is a great opportunity to evolve our Find Your Fit platform in a fun and contextual way, and creatively demonstrate that Anytime Fitness is for ‘Any body, Any time’.” 

Meanwhile, Jessica Thompson, creative director at The Hallway, stated, “What a pleasure it’s been to expand the Find Your Fit universe with the team at Anytime Fitness, and a particular joy to reunite with Ralph to do it. And if you’re as surprised as I was to learn Country is amongst the top 5 workout genres, I say we step into our spurs and see what all the fuss is about.”

Philippines — Long-standing health and fitness franchise Anytime Fitness has launched a new digital platform, AF Connect, which features personalized coaching that provides curated fitness, nutrition, and recovery guidance with convenient accessibility. The digital platform was launched last April 1 and offers a 7-day free trial for applicants.

The AF Connect platform features selected and organized workouts with global fitness brand, Les Mills, as well as blogs and entries about keeping a fit and healthy lifestyle beyond the physical aspect. Users can also expect a wide array of content namely healthy, easy-to-do recipes, exclusive perks and discounts for active members, member testimonials, and other lifestyle content such as mental health, COVID protocols, and the like.

Ryan Cheal, COO for core market of Anytime Fitness Asia, shares his insight for AF Connect, saying that the past two years have been challenging with COVID-19, and everyone has witnessed that leading a healthy lifestyle is very important.

“Anytime Fitness has 140 gyms nationwide and we open new gyms every month. For the last seven years, we have been bringing Anytime Fitness to our communities. Now we want to make health and fitness more accessible by launching our online platforms,” Cheal said.

He added, “Our members can get the best education on nutrition, recovery, mental health, and workout at the gym, at home, at work and at the local park, with the world’s number 1 in group exercise Les Mills on demand. Not only will this platform be free for our members, but we also want to give everyone a 7-day free trial. We want to continue to improve the health and fitness of the Filipino people.”

Aside from AF Connect, other digital platforms of the company include the Anytime Fitness PH website, a user-friendly tool that features Find My Gym, free day passes, and online sign-ups. The AF app is also available to all active members where they can book their gym visit, customize workouts, and speak to their personal trainers, 24-7.