Marketing Featured Southeast Asia

VMLY&R Thailand welcomes Anuwat Nitipanont as agency’s new chief creative officer

Bangkok, Thailand – Brand experience agency VMLY&R in Thailand has appointed Anuwat Nitipanont as its newest chief creative officer, effective 1 January this year. He will be reporting directly to Yupin Muntzing, chief executive officer at VMLY&R Thailand, and joins a regional team of creative leaders headed up by Valerie Madon, chief creative officer for Asia at VMLY&R.

He was most recently the chief creative officer at BBDO Bangkok, where he had a reputation for creating innovative brand experiences. He is renowned for notable works that aim to find new, simple solutions for brands, people, and society. In addition to his wide range of experience, he also served as jury at the likes of Cannes Lions, One Show, Clio, LIA and Spikes Asia, Adfest, and Ad Stars.

Speaking about his appointment, Nitipanont said, “Through what I’ve learnt across multiple disciplines, I truly believe that creativity together with technology and data, inspire and augment the power of business solutions. VMLY&R is great fit with my beliefs, being an agency that creates connected brands by harnessing creativity, technology, and culture.”

Meanwhile, Muntzing stated, “At VMLY&R Thailand, we have always prided ourselves on our creative strength. With Anuwat as Chief Creative Officer, our amazing creative team now has a leader to inspire them further, driving effective and innovative works. He perfectly complements our exciting agency model combining brand experience, customer experience and commerce.

In addition, Madon commented, “Anuwat’s winning track-record speaks for itself, but his industry contribution is even more telling. Judging at awards, mentoring young talent, and his commitment to programmes like Cannes Young Lions are all about celebrating and nurturing the future of creativity – values we hold very dear here at VMLY&R.”