Anuwat Nitipanont Archives

Bangkok, Thailand – YDM Thailand Group has appointed Anuwat Nitipanont as chief creative officer, where he will spearhead creative initiatives for both FCB Bangkok and MullenLowe Bangkok.

Nitipanont brings over 20 years of creative leadership to the role, where he will oversee the creative department, social content, influencer marketing, and production. Renowned for his innovative yet straightforward approach, Nitipanont is dedicated to crafting impactful solutions that benefit people, brands, and society.

Recognised for driving innovative solutions that create impact for business and society, Nitipanont’s appointment will ensure strategic alignment and seamless integration of services across all companies in the group.

Nitipanont joined YDM Thailand in July 2024 from VML, where he was chief creative officer for Thailand. During his impactful tenure, he played a key role in significantly expanding the client portfolio across diverse industries within a year, setting a record-breaking winning ratio for the company. Additionally, he successfully doubled the size of the creative department.

Prior to VML, Nitipanont also served as chief creative officer at BBDO Bangkok, where he led the agency to multiple Agency of the Year accolades.

Throughout his distinguished career, Nitipanont has won over 300 awards at international and local advertising shows. He has served as a jury member for prominent events like MAD STARS and CICLOPE, chaired the Adman Awards in 2019 and 2022, and led Thailand’s Young Lions competition for eight years, nurturing top young Thai talent for Cannes.

Tanapon Subsomboon, CEO of YDM Thailand, said, “We are thrilled to welcome Anuwat into our ranks. As a pioneer in Thailand’s advertising industry, he has been instrumental in transforming agencies and leading them to top industry accolades. With his wealth of experience, Anuwat will help us elevate our ability to integrate strategy, data, and creativity to unlock business growth for our network. I have no doubt his visionary leadership will drive creative excellence in our team and reinforce our position as a leading agency in the region.”

Bangkok, Thailand – Brand experience agency VMLY&R in Thailand has appointed Anuwat Nitipanont as its newest chief creative officer, effective 1 January this year. He will be reporting directly to Yupin Muntzing, chief executive officer at VMLY&R Thailand, and joins a regional team of creative leaders headed up by Valerie Madon, chief creative officer for Asia at VMLY&R.

He was most recently the chief creative officer at BBDO Bangkok, where he had a reputation for creating innovative brand experiences. He is renowned for notable works that aim to find new, simple solutions for brands, people, and society. In addition to his wide range of experience, he also served as jury at the likes of Cannes Lions, One Show, Clio, LIA and Spikes Asia, Adfest, and Ad Stars.

Speaking about his appointment, Nitipanont said, “Through what I’ve learnt across multiple disciplines, I truly believe that creativity together with technology and data, inspire and augment the power of business solutions. VMLY&R is great fit with my beliefs, being an agency that creates connected brands by harnessing creativity, technology, and culture.”

Meanwhile, Muntzing stated, “At VMLY&R Thailand, we have always prided ourselves on our creative strength. With Anuwat as Chief Creative Officer, our amazing creative team now has a leader to inspire them further, driving effective and innovative works. He perfectly complements our exciting agency model combining brand experience, customer experience and commerce.

In addition, Madon commented, “Anuwat’s winning track-record speaks for itself, but his industry contribution is even more telling. Judging at awards, mentoring young talent, and his commitment to programmes like Cannes Young Lions are all about celebrating and nurturing the future of creativity – values we hold very dear here at VMLY&R.”