Tag: Antsomi CDP 365

Bangkok, Thailand – Antsomi, a regional marketing technology company, has announced the launch of Antsomi CDP 365 on LINE OA, its solution designed for marketing on top of the LINE messaging platform via brands’ LINE Official Account (OA) in the Thai market. This strategic launch is in collaboration with H+ Thailand, and will be part of their CRM one-stop solution, ‘H+ CRM Suite.’

Antsomi CDP 365 on LINE OA offers full-funnel capabilities for data-driven marketing on top of the LINE messaging platform, enabling brands to gather and utilise customer data effectively. The platform allows brands to collect data through various methods, including confirmation messages, customisable rich menus, website registration forms, and targeted surveys on LINE OA. 

It also incorporates engaging techniques such as gamification with interactive elements like “Spin the Wheel,” personalised offers and coupons, and fun and informative quizzes to drive user registration. Through these engagements and the data collected, brands can learn more about their customers and identify the high-value customer segment benefitting their campaign planning and execution. 

Once brands collect and organise their data, Antsomi CDP 365 on LINE OA will help them engage with their customers in various formats, including text, images, videos, rich menus, and LINE’s popular stickers. Antsomi CDP 365 on LINE OA will provide brands with versatile tools to engage their customers effectively and also deliver personalised marketing messages to the customers via the LINE messaging platform.

Antsomi notes that in a market like Thailand dominated by mighty e-commerce giants like Shopee and Lazada, brands and businesses often need help prioritising their owned e-commerce channels and establishing direct touchpoints with users. Antsomi CDP 365 on LINE OA addresses this challenge by leveraging LINE, which covers 80% of Thailand’s population, as a potent platform for helping brands collect and utilise data. 

Serm Teck Choon, co-founder and CEO of Antsomi, said, “We are thrilled to introduce Antsomi CDP 365 on LINE OA in Thailand. This significant launch reflects our commitment to empowering brands in Thailand to harness the full potential of data-driven marketing on top of the LINE messaging platform. With the support of our strategic partners, H+ Thailand, we are ready to help brands create meaningful customer interactions and drive business growth.”

Meanwhile, Masaru Koshiba, a member of H+ Thailand and the COO of i-dac (Bangkok), welcomed the launch, commenting, “We are delighted to have Antsomi CDP 365 on LINE OA join our team in supporting LINE marketing in the Thai market. This innovative platform will give our clients powerful tools to enhance their data-driven marketing strategies, enabling them to engage customers more effectively and achieve better marketing outcomes.”

He added, “Moreover, we anticipate that this will significantly contribute to the collaboration and strengthening of H+ CRM Suite beginning with Snowball developed by Winter Egency, our unique solution that enables flexible design of customer experience on LINE. Antsomi CDP 365’s strengths such as its expertise in data integration and 360 degree user profiles will enable us to approach an even wider range of client needs. We believe that Antsomi’s strengths can be multiplied to create an even stronger synergy together.”

With the current launch of Antsomi CDP 365 on LINE OA, i-dac (Bangkok) and AudienceIQ have helped its client, Dunlop Tire Thailand, implement the solution. This helps Dunlop Tire Thailand collect its customer data through its own customer registration system and deliver personalised marketing engagements with its customers through LINE message broadcasting. The successful implementation has signified that the solution suits the local needs of Thai businesses. 

Kuala Lumpur, Malaysia – Southeast Asian automotive group Cycle & Carriage (C&C) has selected Antsomi CDP 365 to aid its omnichannel customer experience endeavours. Antsomi CDP 365 is built by Antsomi, a regional marketing technology company with regional presence in SEA.

The Software-as-a-Service (SaaS) solution aims to help brands to unify customer data and subsequently activate the data across multiple channels with hyper-personalised messages and customer experiences.

Under this partnership, C&C uses Antsomi CDP 365 to drive data-driven marketing activities with its customers. Firstly, Antsomi CDP 365 helps C&C to unify customer data coming in from multiple data sources, which include its websites, e-commerce facility, digital ad campaigns, customer relationship management (CRM) system, roadshows and physical stores. 

In addition, the software then created the 360-degree customer view for C&C and allows the company to understand its customers in a better way, including how customers interact and engage with C&C via various touch-points. By knowing more about its customers, C&C could deliver hyper personalised messages and customer experiences to its customers, such as popup banners and electronic direct mail (EDM), for better customer engagements and higher sales conversion. 

Stephen Tan, C&C’s Head of Marketing, said, “We always aim to provide exceptional customer experience to our customers. Using marketing technology like Antsomi CDP 365 helps us know more about our customers and engage with them with tailor-made messages across multiple channels. Apart from that, we also use CDP 365 to provide an online-to-offline/offline-to-online (O2O) customer journey to our customers in our newly launched Mercedes-Benz concept store at 1 Utama Shopping Centre.”

Meanwhile, Serm Teck Choon, co-founder and CEO at Antsomi, commented, “Cycle & Carriage is an innovative partner that cares a lot about providing an exceptional customer experience for their customers, along the way when its customers make a decision to purchase a car. Antsomi is proud to help C&C in understanding more about its customers in pre- and post-sales activities, and improving customer engagements and sales efficiency.”

Singapore – E-commerce enabler SmartOSC and marketing tech Antsomi has announced a new partnership to offer an end-to-end omnichannel retail solution for both of their clients. As such, SmartOSC will become Antsomi’s global reseller as of 2021, mainly focusing on the growing APAC market. 

The end-to-end omnichannel retail solution is powered by Antsomi’s customer data platform, Antsomi CDP 365. The software unifies multiple data sources to create a 360-degree customer view and provide an omnichannel experience. 

SmartOSC is an e-commerce solution agency that specializes in scalable enterprise services. For the agency, the partnership is significant as it allows them to continue building data-driven e-commerce solutions and comprehensive digital transformation for their clients. 

Founder and CEO of SmartOSC, Thai Son Nguyen, said, “This new partnership with Antsomi will strengthen the offering of both companies and allow us to keep delivering cutting-edge omnichannel solutions to our clients.”

Meawhile, Serm Teck Choon, co-founder and CEO of Antsomi, commented, “We are thrilled to partner with SmartOSC, which is a reputable full-service e-commerce agency. We hope such partnership can empower our clients with omnichannel marketing solutions, particularly from data unification, data activation, and marketing automation standpoints.” 

Antsomi is a regional marketing technology company that launched CDP 365 in June 2020. Antsomi helps clients unify and activate their customer data via CDP 365 with custom solutions, when necessary, on top of clients’ existing martech stack. The new partnership allows Antsomi to access SmartOSC’s extensive client coverage, covering key markets in Singapore, Australia, Indonesia, and Malaysia as well as in Vietnam, and Thailand. 

For their first regional client, the partnership has recently won ASUS Singapore. SmartOSC and Antsomi will be working together to deliver a data-driven omnichannel retail solution to the tech brand.

In June, Antsomi has officially announced its entry to Indonesia with Ilona Juwita appointed as country director.

Singapore – Data Analytics Ventures, Inc, the loyalty and data business unit of Philippine conglomerate JG Summit Holdings, has tapped the services of marketing technology company Antsome to empower its data-related product and services marketing to its market by integrating Antsome’s customer data platform Antsomi CDP 365.

JG Summit is one of the largest and most diversified Filipino conglomerates, engaged primarily in businesses that serve a diverse market in the Philippines, Southeast Asia, and Australia with businesses that span retail, airline, consumer goods, manufacturing, and more.

Antsomi CDP 365 is an artificial intelligence-driven customer data platform which helps companies unify their customer data from multiple sources, such as mobile apps, web, social media, digital ads, customer relationship management (CRM), Point-of-sale (POS), offline channels, among others. It then delivers relevant activations with rich personalization across multiple touchpoints via both online and offline.

Furthermore, the CDP empowers companies to understand their customers’ behavior and intent across various channels and build a 1-to-1 customer journey at scale.

Serm Teck Choon, co-founder and CEO at Antsomi, is thrilled to have DAVI as their client, stating that DAVI is tasked to be the change agent for the JG Summit group, and they are born with the DNA of data.

“We are so excited to have the opportunity to work with them to unlock the opportunity of data-driven campaigns. Through Antsomi CDP 365, we help DAVI to enrich the customer experience of millions of customers through marketing automation,” Serm stated.

Speaking about the integration, Carla Yap-Sy Su, head of data, strategy and growth marketing at DAVI, commented, “Building a holistic approach to data allows us to better understand what offers and experiences can bring more value to our customers.”

She added, “Through our partnership with Antsomi, we are able to act on these insights and implement seamless and personalized customer journeys, integrate our platforms,and deliver iterative, performance-driven campaigns across multiple channels.”