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Tag: anniversary campaign

Cuckoo Int'l Case Study Featured Image
From brand milestone to movement: Inside CUCKOO Malaysia’s people-first anniversary campaign
Posted on November 12, 2025
by MARKETECH APAC
In celebration of CUCKOO Malaysia’s decade anniversary, there is one thing that the company has underscored to be its primary priority: to transcend traditional product marketing by deepening its emotional connection with loyal customers and to create purposeful reasons for new customers to connect with...
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Uber HK Omelette Digital 2025 campaign
Uber celebrates a decade of journeys in Hong Kong with real stories from riders and drivers
Posted on November 3, 2025
by Aliza Carmona
Hong Kong – Marking 11 years on Hong Kong’s roads, Uber has rolled out a campaign that pays tribute to the stories, milestones, and millions of rides that have shaped its journey since 2014. Titled “11 Years, Always By Your Side” (11年來,一路都在), the campaign—developed by creative agency Omelette Digital—features...
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All of Us short film sncf 2025
SNCF launches short film to mark 100 years of Singapore Co-operative Movement
Posted on September 30, 2025
by Aliza Carmona
Singapore – To mark the 100th anniversary of the Singapore Co-operative Movement, the Singapore National Co-operative Federation (SNCF) has launched a short film showcasing how co-operatives have evolved through the years. Titled ‘All of Us’, the film draws on the origins of Singapore’s credit co-operatives...
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Hang Lung street exhibit campaign main
Hang Lung celebrates 65th anniversary with immersive streetscape exhibition in Hong Kong
Posted on September 22, 2025
by Aliza Carmona
Hong Kong – Hang Lung Properties Limited has unveiled “Throwback Causeway Days”, a curated streetscape exhibition at Fashion Walk in Causeway Bay to mark the company’s 65th anniversary. Running until October 12, the exhibition highlights Hang Lung’s role in the district’s transformation, tracing Causeway...
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hsbc omg hk rube goldberg machine
HSBC marks 160th anniversary with Rube Goldberg Machine installation via OMG Hong Kong
Posted on April 21, 2025
by Aliza Carmona
Hong Kong – To mark its 160th anniversary, HSBC has partnered with Omnicom Media Group (OMG) Hong Kong and its creative arm Fuse to unveil a bespoke Rube Goldberg Machine installation at the iconic HSBC Main Building. For the campaign, OMG Hong Kong enlisted local kinetic mechanism artist Joseph Chan...
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McDonald’s HK kicks off 50-year milestone with citywide Ronald McDonald bench treasure hunt
Posted on January 2, 2025
by Aliza Carmona
McDonald’s Hong Kong has partnered with DDB Group Hong Kong to launch a nostalgic 50th-anniversary campaign, featuring the iconic Ronald McDonald benches popping up at 50 locations citywide, kicking off a year-long celebration of the brand’s enduring legacy.
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the-battle-cats-12th-anniversary-campaign
PONOS, R/GA bring samurai-inspired strategy to life for 'The Battle Cats' 12th anniversary celebration
Posted on November 26, 2024
by Aliza Carmona
To celebrate the 12th anniversary of the popular tower defence mobile game The ‘Battle Cats,’ creative innovation company R/GA and game developer PONOS have reimagined the experience for players by blending cinematic art and gameplay inspired by Japan’s Sengoku period.
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British-airways-100th-year-campaign-india
British Airways celebrates 100 years of flying to India with new campaign bringing crew, community on screen
Posted on November 1, 2024
by Aliza Carmona
British Airways has launched a new TV advertisement and brand campaign tailored for the Indian market, featuring India-based colleagues as the stars, in celebration of its 100th anniversary of flying between India and the UK this month.
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Battle-Cats-Mission-Impawsible-campaign
The Battle Cats finally unmask double agent in thrilling second chapter of ‘Mission Impawsible’ anniversary campaign
Posted on October 31, 2024
by Aliza Carmona
Creative innovation agency R/GA and the tower defence game The Battle Cats have officially revealed the double agent behind the chaos of the game's 10th anniversary celebrations, introducing a captivating new twist to its already quirky storyline.
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hsbc-my-ogilvy-140
Ogilvy Malaysia’s new campaign for HSBC highlights 140 years of bridging generations
Posted on October 21, 2024
by Aliza Carmona
In celebration of its 140th anniversary, HSBC Malaysia has teamed up with Ogilvy Malaysia to launch an emotionally charged campaign that honours the enduring strength of family, legacy, and the human spirit.
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