Singapore – As part of its campaign to promote the ETC (Extra Tasty Crispy) Burger, KFC Singapore has teamed up with Havas Media Singapore and Plan B Media to captivate audiences with an innovative 3D anamorphic display at Wilkie Edge and Ten Square. 

KFC’s immersive 3D ad display will present the iconic ETC Burger in a larger-than-life format across synchronised dual screens, featuring captivating 3D effects. Displayed at Wilkie Edge and Ten Square in Singapore, viewers can anticipate the grand entrance of the ETC Burger on a KFC red carpet across both screens.

The ad will also highlight the burger’s irresistible features, including fresh pickles, extra crispy fillet, and KFC’s secret sauce, promising an extraordinary sensory experience for all. 

In April, KFC Singapore also hosted the ‘Ultimate Burger Takeover’ at PLQ Mall, treating fans to a burger-only menu and an immersive burger-themed experience through photogenic installations, limited edition merchandise, and fun games. 

Juliana Lim, senior director of marketing and innovation at KFC Singapore, shared, “We’re always on the lookout for new and inventive ways to elevate the KFC experience, pushing creative boundaries to captivate audiences. With our commitment to providing the best chicken burgers in town, the ETC Burger represents our dedication to continually improving and enhancing our menu offerings.” 

Meanwhile, Kelvin Goh, senior media director at Havas Media Singapore, commented, “We are thrilled to bring the ETC Burger to life in a truly spectacular way and create more unforgettable moments that resonate with consumers and KFC fans alike!” 

Mumbai, India – Marriott Bonvoy, a travel programme and marketplace under Marriott International, has brought its ‘Here’ campaign videos alive, with an immersive anamorphic installation at Cyber Hub, Gurugram, and Phoenix Mills (Palladium) in Mumbai until 26 September 2022. This installation was created by Inventech, a Laqshya Media Group company.

The ‘Here‘ campaign, which was created in collaboration with Singapore-based creative company, The Secret Little Agency, and was launched last August 2022, builds on Marriott Bonvoy‘s global tagline ‘Where Can We Take You’, with ‘Here’ as an expression for revelling the authentic, relatable little moments missed by travellers. These videos celebrate the power of travel with moments everyone can relate to; from trips to beach destinations or mountains, the local videos capture cities such as Chennai, Bengaluru, Mussoorie, Gurgaon, Kochi, and Goa.

Khushnooma Kapadia, Marriott International’s senior area director of marketing for South Asia, noted that as an organisation, they are constantly innovating to find new-age communication vehicles customised for an audience that has the appetite to consume narratives that appeal to their evolved sensibilities. 

“Our members are now eager to travel and get back on the road, and with this immersive activation, we want to help them discover all the places and experiences our hotels have to offer. This is an attempt to engage with our audience in a high-impact visible format with the travel content we have developed,” said Kapadia.

Meanwhile, Sommnath Sengupta, CEO of Inventech, a Laqshya Media Group company, shared that the 3D DOOH format is extremely dynamic and engaging, and it changes the relationship with the recipient as it is impossible to go by without noticing it, as well as it is changing the way people interact with advertisements – it’s futuristic. 

“With the right amalgamation of art, science, and technology, our super-skilled, experienced, passionate team has created this best-in-the-class user experience for Marriott Bonvoy TG. Our immersive content ideas and interactive storytelling solutions for our clients with cutting-edge, next-generation technology differentiate us from the others,” said Sengupta.