Tag: Amperity

Washington, USA – Amperity, customer data platform (CDP) for enterprise consumer brands, has announced its support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) that aims to help brands accelerate advertising and marketing transformation.

AWS for Advertising & Marketing is an initiative featuring services and solutions purpose-built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers. The initiative helps customers deliver personalised ad experiences, optimise ad serving performance and cost, and innovate on audience segmentation and attribution. It also simplifies the process for industry customers to select the right tools and partners, helping accelerate their production launches and see faster time to value.

By supporting AWS’ initiative, Amperity has created a secure, modern data stack that enables brands to maximise the value of their first-party data.

Amperity emphasises how now’s the time the adtech industry needs to rethink how first-party data is integrated into the system, and for marketers, that means building a flexible foundation to unify, activate, and acquire new and existing customers based on a consistent view of their first-party data. 

“As third-party data signals and identity graphs continue to deteriorate and provide less value for brands, marketers must take a new approach to customer acquisition and retention, removing the reliance on third-party data solutions, and focusing on building high quality, omnichannel first-party data assets,” said Derek Slager, CTO and co-founder at Amperity. 

He added, “Through this initiative, Amperity can work with AWS to provide the critical components to deliver a secure, scalable way for brands to engage with customers and collaborate with one another without compromising privacy or compliance to build better customer experiences and business outcomes.”

AWS helps advertisers and marketers to reinvent workloads with various martech solutions, and for prescriptive, solution-specific support, AWS for Advertising & Marketing partners with tech companies such as Amperity. The latter meanwhile has worked with enterprise brands across a variety of industries including telecom, retail, QSR, and CPG in maximising the value of their first-party data.

Amperity recently expanded to the APAC region, appointing Billy Loizou as Area Vice President for the channel.

Seattle, USA – Amperity, the leading customer data platform (CDP) for enterprise consumer brands, today announced the hiring of Megan McDonagh and Seema Kumar to be part of their global leadership roster. Together, the two bring extensive expertise within their respective industries to Amperity’s growing leadership team.

McDonagh will serve as the company’s chief marketing officer, while Kumar will serve as the company’s chief people officer.

“The company is experiencing unprecedented growth, and we are thrilled to welcome both Seema and Megan to the team as we take Amperity and the customer data platform category to the next level,” said Barry Padgett, CEO at Amperity. 

“Both have a successful track record for building and scaling organizations to support rapid growth, and equally important, they share in our mission to help people use data to serve the customer. I look forward to working with them as we elevate our brand awareness around the globe, and continue to demonstrate why Amperity is a great place to work,” Padgett added.

McDonagh is a seasoned marketing executive with a strong track record of innovation, creativity, and growth acceleration with industry-leading tech companies. She is known for building enduring customer-centric brands, driving results-focused marketing programs, delivering rewarding customer and partner experiences, and inspiring high-performing global teams. Most recently, McDonagh served as CMO at RealWear, the leading provider of assisted reality wearable solutions and before this spent over 20 years at Intel in various marketing leadership roles.

“Amperity represents a perfect trifecta with an extremely passionate customer base, differentiated mission-critical technology, and a vibrant culture powered by dedicated employees who love doing what’s right for our customers,” said McDonagh.

“I am incredibly excited about the opportunity at Amperity and the scale the company has achieved to date. I look forward to bringing my experience to Amperity and helping enterprise brands drive exponential impact by realizing the full value we can bring to their business.”

Meanwhile, Kumar brings more than 20 years of people operations and human resources experience to Amperity. In her role, she will oversee all workplace and people operations, including recruiting, benefits and rewards, organizational and people development, and diversity, equity and inclusion. Most recently, she served as vice president, human resources at F5 Networks. In that role, she led initiatives to attract and develop talent and to shape the culture for accelerated business growth and transformation. 

“We’re at a unique point in time where we have the ability to impact and embrace how we think about the future of work, and how we create a truly inclusive environment where we can thrive—both personally and professionally,” said Kumar. “I’ve been truly impressed and energized with the emphasis the executive team places on its people, company values and mission. I’m excited to join at this time of growth, and partner with team members of all levels to ensure Amperity continues to be a place where everyone is empowered to do their life’s best work.” 

Seattle, USA – Amperity, the leading customer data platform (CDP) for enterprise consumer brands, today announces its expansion in the Asia Pacific (APAC) market.

Amperity also appoints Billy Loizou as area vice president to lead the company’s sales and marketing efforts and build a team of dedicated experts to help brands in the APAC market make better use of customer data to scale their business.

According to a report by the global industry body IAB, there’s been much talk but little action, which has led to a false perception of preparedness for the demise of third-party cookies in the industry.

With the opening of a new office in Australia, Amperity continues to experience tremendous demand from brands around the globe eager to leverage first-party data to connect more effectively with customers as the deprecation of third-party cookies draws near. 

The new office will offer local engagement to the growing number of brands recognising that — while inaccurate or incomplete profiles alienate customers and waste resources — a holistic customer view reduces expenses, grows revenue, and improves the customer and employee experience.

“By establishing a larger footprint in Australia and across Asia, Amperity will be able to service brands anywhere they are located or doing business,” said Barry Padgett, CEO of Amperity.

“Amperity has seen a huge amount of growth in the region over the past few years as brands grapple with how to put their customer data to better use and leverage it for growth. Our customers and prospects in this region will be able to draw from the expertise of Billy and his team from day one, so they can put the power of customer data to work immediately,” Padgett added.

Amperity has experienced great traction and success in the APAC market, currently working with several leading brands in Australia, including Endeavour Group, the nation’s largest hospitality and drinks retailer, and Servco Pacific Inc., the largest Toyota dealer group in Australia. 

Loizou, a board member at the CDP Institute ANZ and previously the Australian Loyalty Association, has worked with brands, such as ANZ Bank, Bakers Delight, Seek, Medibank, and Marina Bay Sands. He most recently led the go-to-market function as vice president for Cheetah Digital Asia-Pacific.

“Brands have been sold the dream of the [360-degree] view of their customer for years, what attracted me to Amperity is that they can actually deliver on that reality. Five years ago, Amperity set out to solve the massive challenge of unifying messy and complex data sources to help brands use the customer data to better serve their customers and facilitate growth,” says Loizou.

He added, “I’ve seen firsthand how instrumental Amperity is in helping brands make sense of the data chaos by creating pristine customer profiles. Australian brands are early adopters when it comes to technology but now face new challenges, such as privacy regulations and soon to be death of the 3rd party cookie. I look forward to working with Enterprise companies in this region to overcome these obstacles while increasing brand advocacy and loyalty.”