Washington, USA – Customer data platform Amperity has recently announced that more than 50% of its customer base has adopted Amperity for Paid Media. The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies.
Since its launch in May 2023, Amperity for Paid Media has used industry-leading ad connectors and first-party data to deliver more than 11 billion unified customer profiles each day.
These are delivered to the ad platforms of Amperity customers, across a range of industries, including retail, quick-serve restaurants (QSR), consumer packaged goods (CPG), travel and hospitality, sports teams and leagues, and financial services.
Brands using Amperity for Paid Media also report experiencing a better conversion rate using unified customer profile lookalike audiences over third party audiences, an 85%+ match rate across major ad platforms, 30% onboarding savings, 5x increase in ROAS (Return on Ad Spend), 94% savings in data management and stitch processing, as well as a 70%+ reduction in marketing timelines.
To quantify the impact Amperity is having on paid media, the company commissioned Forrester Consulting to examine the potential ROI enterprises may realise by deploying its CDP. According to the study, the composite organisation not only experienced a 505% ROI but also experienced other benefits over three years.
Other benefits include a $3.4 million incremental increase in net operating revenue from effective messaging, a $3.8 million incremental increase in net operating revenue due to targeted paid media spend, a 25% increase in productivity impact of more efficient campaign preparation and execution, and $4.5 million worth of savings in paid media spend from deduplicating customer records.
Barry Padgett, CEO at Amperity, said, “Today, we find ourselves at the epicentre of a marketing revolution. The tides have shifted and the old ways of acquiring and retaining customers are giving way to a new era of data privacy and consumer-centricity.”
“In Q1 of next year, Google is going to disable 1% of third party cookies and fully remove them by Q3. This poses a massive challenge for brands across the board. But within this challenge lies immense opportunity. At Amperity, we’ve taken it upon ourselves to lead the charge and help brands and agencies navigate this shift,” he added.