Singapore – Singapore-based consumer engagement company Wootag has officially introduced ‘Intent’, its new behavioural AI platform which aims to influence consumer behaviour in the cookie-less era, redefining consumer engagement and providing marketers with a platform for precise personalization and targeted strategies.
Crafted with a user-centric approach, Intent promises improved consumer engagement by influencing consumer behaviour through its streamlined behavioural data streams-gathering platform.
Designed interactions prompt meaningful responses from the audience, allowing the platform to efficiently stream and build data models into a robust behavioural dataset enriched with unique identifiers, location, and many more parameters. This stream of behavioural data is seamlessly transmitted to the intent dashboard, enabling real-time analysis and continuous optimization.
Embracing a data-driven advertising (DAD) strategy, the platform empowers advertisers to create highly engaging content that resonates with their audience by leveraging advanced generative algorithms and combining creativity and precision to set a new standard for AI-driven engagement.
Furthermore, Intent takes centre stage by giving businesses an efficient means to navigate the evolving digital landscape with unprecedented efficiency, offering a transformative approach to audience engagement.
In a strategic collaboration, Wootag’s Intent platform partnered with L’Oreal Professional and Wavemaker on its Scalp Advance campaign in India, where L’Oreal Professional focused on personalised solutions for diverse scalp and hair concerns across India’s varied geographical and cultural landscape.
The campaign navigated through the complexities of consumer behaviours, employing strategic audience segmentation and ad sizing. Using the advanced generative algorithms of Intent, the campaign achieved success with a 3 times uplift in engagement, increased brand awareness, and a 76% surge in audience attention.
Tag: algorithm
Sydney, Australia – Mobile advertising company Adludio is expanding its presence to the Australian market by forging a new partnership with ad-tech company Inskin Media, bringing Adludio’s ad unit accessible for Australian marketers.
Adludio’s services revolve around interactive mobile advertising that helps users engage in ad campaigns. This then allows marketers to collect anonymous audience engagement data, which is then fed to Adludio’s algorithm to deliver high engagement rates across mobile devices.
On the other hand, ad-tech Inskin Media focuses on providing multi-screen display advertising. Itmerges design and technology to promote clientele ad campaigns across online publishers and websites, which scopes under the umbrella of mobile advertising.
“This partnership with Inskin Australia is a testament to our constant evolution and development of Adludio in the APAC region. Through this partnership with Inskin, we’ll be able to present innovative Australian advertisers with a more robust offering to engage mobile audiences in the region,” Adludio CEO and co-founder Paul Coggins (left of banner picture) said.
For Inskin Media APAC General Manager Georgia Woodburne (right of banner picture), the recent deal means bringing more opportunities to Australian marketers to create more immersive ad experiences for their mobile audiences.
“We share the same values and both believe in the importance of a well-designed, outstanding creative. Becoming Adludio’s exclusive reseller is a fantastic commercial opportunity for both parties,” Woodburne stated.
Kuala Lumpur, Malaysia ー United Overseas Bank (UOB) Malaysia has launched Mighty Insights, a mobile banking app based on artificial intelligence (AI)ーa first in the countryーto create simpler banking transactions for customers of the said bank.
Said app features a dashboard for the customer’s monthly expenses based on their credit card spending, app alerts for third-party subscriptions, merchant payments, or insufficient balance. A Quick Response (QR) code payment function has been also added to the app to ensure safer fund transfers or payments.
The app also features advanced data analytics, machine learning, and pattern recognition algorithms to help customers provide financial guidance in terms of spending, life age, and lifestyle priority variances.
Driven with the same analytics as UOB’s AI-driven predictive analytics engine and TMRW, a mobile-only bank designed for ASEAN millennials, Mighty Insights is second in the line which launched AI-driven mobile banking.
Ronnie Lim, managing director and country head of personal financial services for UOB Malaysia, expressed that the recent mobile banking app launch is just one of the bank’s strategies to further harness the technological capabilities for banking and finance for customer-centric experience.
“As technology continues to improve the way we manage our finances, we designed Mighty Insights to anticipate our customers’ banking needs and to offer them the most suitable financial solutions to help them save and spend wisely. Each insight is personalised based on the customer’s spending habits and banking behaviour. Driven by AI and machine learning, Mighty Insights enables customers to track their day-to-day spending conveniently and to view easily the categories they have been spending on the most,” Lim stated.
The app is available for download at the Google Play Store, the Apple App Store, or at Huawei AppGallery.