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Tag: AirAsia

AirAsia Philippines teams up with DTI to bring local goods in-flight
AirAsia Philippines teams up with DTI to bring local goods in-flight
Posted on August 22, 2023
by Teddy Cambosa
The partnership between AirAsia Philippines and DTI aims to proudly carry world-class Filipino talent and products throughout Asia and beyond. This also fulfills Capital A President and CEO Tony Fernandes' vow to promote Filipino brands all over ASEAN.
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MARKETECH-PHOTOS
AirAsia taps Malaysian musician Sam Lopez for ‘Sounds of Asean’ regional music project
Posted on August 9, 2023
by Aliza Carmona
AirAsia has enlisted the help of Malaysian synth-pop artist Sam Lopez (aka lost spaces) for the Sounds of Asean music project to celebrate and showcase the diversity of Southeast Asia for ASEAN Day.
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AirAsia launches latest travel campaign to encourage Singaporeans to travel 
Posted on August 4, 2023
by Teddy Cambosa
Originally launched in 2019 as "Holiday Quickies," this travel advertisement has sparked the desire to travel and the adventurous spirit of many Singaporeans.
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Capital A announces partnership with UnionDigital Bank
Capital A announces partnership with UnionDigital Bank
Posted on July 31, 2023
by Teddy Cambosa
Through the partnership, UnionDigital Bank’s role will be to provide embedded finance in partnership with BigPay within the airasia Superapp travel platform, the main booking channel for AirAsia flights in the Philippines.
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Moving Walls AirAsia (1)
AirAsia soars with programmatic DOOH: unlocking 7 million free seats promotion
Posted on July 4, 2023
by Teddy Cambosa
AirAsia leveraged a programmatic DOOH campaign to promote its 7 Million free seats promotion, by targeting high-traffic locations frequented by its key audience segments.
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Capital A launches separate brand entity for airasia, appoints Rudy Khaw as CEO
Capital A launches separate brand entity for airasia, appoints Rudy Khaw as CEO
Posted on May 8, 2023
by Teddy Cambosa
Khaw is a seasoned brand expert and has over 16 years of experience in brand management. During his recent role, he has successfully led several strategic branding initiatives for airasia that resulted in significant revenue growth.
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BigPay names Zubin Rada Krishnan as acting CEO as Salim Dhanani steps down
BigPay names Zubin Rada Krishnan as acting CEO as Salim Dhanani steps down
Posted on April 28, 2023
by Teddy Cambosa
Before joining BigPay, Krishnan was a partner with the Boston Consulting Group for over six years, where he focused on financial services, including: the design of digital banks in Singapore and Malaysia.
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AirAsia taps This is Flow to handle marketing, media planning in ANZ
AirAsia taps This is Flow to handle marketing, media planning in ANZ
Posted on February 14, 2023
by Teddy Cambosa
This is Flow will work with AirAsia across a full suite of marketing services, including media planning and buying in ANZ.
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AirAsia PH’s David Viray to now head airline’s branding region-wide
AirAsia PH’s David Viray to now head airline’s branding region-wide
Posted on January 9, 2023
by MARKETECH APAC
Viray is now head of brand of AirAsia’s airline business in Malaysia and across all its Asian markets.
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airasia to offer flight subscription 'SUPER+' to travellers outside Asia
Posted on December 6, 2022
by Teddy Cambosa
airasia's SUPER+ will be offering Lite and Premium flight subscription plans, enabling travellers to fly further and enjoy more perks.
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