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Tag: AirAsia

AirAsia rewards inks partnership with SM; launch loyalty program for SMAC members
AirAsia rewards inks partnership with SM; launch loyalty program for SMAC members
Posted on March 20, 2025
by Aliza Carmona
AirAsia rewards, Capital A’s loyalty program, has teamed up with SM Group to launch a loyalty program for SM Advantage Card (SMAC) members.
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DOT teams up with AirAsia to promote PH as Muslim-friendly destination
DOT teams up with AirAsia to promote PH as Muslim-friendly destination
Posted on January 16, 2025
by Aliza Carmona
The Department of Tourism (DOT) has forged a partnership with airline AirAsia Philippines to promote the Philippines as a Muslim-friendly destination.
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Why AirAsia’s Sonic the Hedgehog, Persona 5 collaborations aim to forge deeper emotional resonance
Why AirAsia’s Sonic the Hedgehog, Persona 5 collaborations aim to forge deeper emotional resonance
Posted on October 11, 2024
by Teddy Cambosa
The two aircraft will fly routes across AirAsia's network of over 100 destinations including major cities in Southeast Asia and Asia Pacific like Bangkok, Tokyo, Seoul, Taipei, Shanghai, and Sydney, bringing the thrill of popular gaming culture and lifestyle to many guests and fans around Asean and...
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AirAsia teams up with STB, Gardens by the Bay, Mandai Wildlife Group for special ‘Love, Singapore’ livery
AirAsia teams up with STB, Gardens by the Bay, Mandai Wildlife Group for special ‘Love, Singapore’ livery
Posted on August 30, 2024
by Teddy Cambosa
This Airbus A320 aircraft livery features a special design showcasing Singapore’s iconic attractions, including Gardens by the Bay and Mandai Wildlife Group’s wildlife parks such as Singapore Zoo and Bird Paradise, alongside Merli, Singapore’s energetic and outgoing brand character inspired by the M...
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watsons-airplane-launch
Watsons Malaysia soars high on first-ever branded airplane launch with AirAsia for 30th anniversary celebration
Posted on July 8, 2024
by Aliza Carmona
To celebrate its 30th anniversary, Watsons Malaysia has launched its first-ever branded airplane in collaboration with AirAsia, taking its health and beauty offerings to the skies.
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Outclass
airasia academy rebrands as Outclass, with vision to improve workforce development through personalised learning platform
Posted on July 5, 2024
by MARKETECH APAC
airasia academy, Capital A's digital edtech company, has recently rebranded as 'Outclass', a learning experience platform designed to enable individuals to develop in a changing workforce context. 
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airasia's Project Kavvaii announces departure of remaining VTuber talents
airasia's Project Kavvaii announces departure of remaining VTuber talents
Posted on February 29, 2024
by Teddy Cambosa
In an exclusive conversation with MARKETECH APAC, Project Kavvaii said that the decision was made by airasia to not renew the talent's contracts due to changes in the company's direction.
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Airasia MOVE elevates brand visibility with latest Viu rom-com series collaboration
Airasia MOVE elevates brand visibility with latest Viu rom-com series collaboration
Posted on November 15, 2023
by Teddy Cambosa
With the title being ranked first in Viu Malaysia, airasia MOVE and AirAsia X will be featured prominently in the new rom-com series, which will be made available to over 65.5 million local and international monthly active users in 16 different markets.
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MYAirline suspends operations amidst financial woes, airasia jumps in to offer support
MYAirline suspends operations amidst financial woes, AirAsia jumps in to offer support
Posted on October 13, 2023
by Teddy Cambosa
The suspension of operations comes days after MYAirline had announced key leadership changes, with long-time CEO Rayner Teo stepping down due to health constraints.
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How AirAsia leveraged the flexibility of programmatic DOOH campaign to unveil irresistible offers in Malaysia
The 7-week travel campaign: How AirAsia tapped programmatic DOOH to encourage travel during peak season
Posted on September 1, 2023
by Teddy Cambosa
As audiences geared up for peak travel season, AirAsia knew they had to make their deals stand out and reach relevant audiences. Given the focus on driving users to their super app, being present in the physical world and at multiple locations was identified as key to staying top of mind. 
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