Singapore – Emplifi, a unified customer experience platform, has announced that it is extending free access to its Social Marketing Cloud for all non-governmental organizations (NGOs) that are providing any kind of aid to Ukraine.

The initiative is intended to enable humanitarian organizations to better communicate with their audience and make it faster and easier to collaborate, plan, create and publish critical social media content.

Mark Zablan, ceo of Emplifi, shared, “In times of crisis, effective communication focused on timely responses and accurate information is key, but that’s often easier said than done.” 

“It’s our hope that we can help teams, who are working around the clock to provide vital and timely information with the tools they need to better collaborate, plan, and reach those directly impacted as the events unfold,” Zablan added.

Social Marketing Cloud of Emplifi includes a central hub that NGOs can use to manage all of their social media operations. It also has sophisticated community management tools to help them inform and update their online communities as well as efficiently process incoming queries. With social media’s reach and scale, it has become a crucial tool for keeping people informed and updated during a crisis. 

NGOs are encouraged to contact Emplifi directly at [email protected] to begin their use of the Emplifi Social Marketing Cloud. The service is effective until September 2022 for the Emplifi Smart package with 5 Pages, for qualified NGOs and regions.