Tag: Advertising
As part of the partnership, Magnite will offer Green Media Products (GMPs) powered by Scope3 data. GMPs enable advertisers and media buyers to easily identify supply paths that inherently block climate risk (high carbon) inventory.
The new technology allows advertisers using Taboola to evolve beyond manual and time-consuming cost per click bidding strategies by simply specifying a budget and having Taboola’s algorithm automate the bid to drive conversions efficiently.
A majority of Australian advertisers are set to increase their spend on programmatic DOOH by over a third by the next few months, according to a report by VIOOH.
These retail media solutions aim at addressing fragmentation and drive commerce outcomes across the entire advertising ecosystem.
The billboards use a creative optical illusion that requires viewers to shake their heads in order to see a hidden message hidden within black lines. The simultaneous publication of other announcements about FING FING Cajun Chips in various press and media outlets throughout the city takes place at the...
The showreel not only demonstrates the team's proficiency in film production, motion graphics and content creation, but also offers a peek into the behind-the-scenes creative process driving projects for its growing domestic, regional and global client portfolio.
In partnership with Howatson+Company, the films introduce the new brand platform ‘Know what we know’ which reflects Domain’s commitment to provide customers with confidence in their property journey.
Global beverage company Coca-Cola officially unveils its new online film that brings to the forefront the unifying power of shared meals and the authentic connections forged at the dining table.
McDonald’s Indonesia has revealed its new J-Pop advertisement jingle titled ‘Nihon No Fureeba’ written fully in Japanese, to promote the relaunch of McDonald’s ‘Taste of Japan’ burgers.
The report suggests that a majority of marketers and advertisers fall short in programmatic advertising with overlooked privacy regulation changes, digital ad spend wastage, and below average confidence towards data, analytics, and insight systems within emerging channels.
