Tag: Advertising
We take a look at how McDonald’s, one of the biggest fast-food chains in the world, utilised DOOH campaigns in partnership with Moving Walls to entice users to their menu, programmed carefully to match the real-time weather conditions in the Philippines.
Built on PubMatic's global cloud infrastructure, Convert empowers commerce media networks with a single, self-service platform that streamlines the complex and fragmented commerce media marketplace by bringing together essential monetization and optimization capabilities across sponsored listings, CTV,...
Tyroo will give opportunities to advertisers in nations where Pinterest does not yet provide ad services, allowing them to display their advertising on the platform in various countries across the world where Pinterest does provide ad services.
The APAC region has seen 114 Lions won, much greater than the 104 Lions won in 2022. Some of the leading markets that have submitted include India, Japan, and Australia.
The technology will play a pivotal role in helping Summit Outdoor Media manage content and optimise ad campaigns across their broad range of OOH advertising inventory of large-scale LED video billboards, strategically located along prime highways in key cities across the Philippines.
The amendments state that ads should not stereotype students based on their gender, or appearance, nor portray those who score low as unsuccessful or failures.
Through the partnership, marketers can leverage Quantcast’s AI and machine-learning capabilities to drive optimal outcomes by connecting with the right audiences across FreeWheel’s supply of premium video.
Titled ‘A Parent’s Promise: Keeping Our Children Protected & Loved”, Dettol's film highlights the journey of new parents as they navigate the challenges of parenthood.
Godrej Interio's 'Summer Carnival' campaign film leverages multiple digital and social media platforms like Facebook, Instagram, and YouTube.
The 2022 Happiness Study was commissioned by the 4As to determine the happiness levels and sentiments of talents in the advertising industry.
