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Tag: Advertising

OMA-Australia-1
Outdoor industry unveils second annual health, wellbeing campaign across Australia
Posted on February 1, 2022
by Kathleen Murata
The campaign is part of OMA’s National Health and Wellbeing Policy that aims to support government efforts to tackle obesity in Australia.
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Viets tired of boring ads, survey shows
Posted on January 28, 2022
by Teddy Cambosa
Consumers in Vietnam have a hard time appreciating digital advertising due to oversaturation of it, data from YouGov shows.
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ZALORA and Google Ads
ZALORA partners with Google to launch marketing solution for brands’ online performance
Posted on January 21, 2022
by Teddy Cambosa
ZALORA is partnering with Google to launch Google Ads with ZALORA, a marketing solution that provides brands with a simpler way to drive online sales and performance.
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Hivestack-Alfaxmedia-Partnership-Hong-Kong
Hivestack tapped by healthcare media Alfaxmedia for DOOH inventory offering
Posted on January 17, 2022
by Teddy Cambosa
Said partnership comes after Alfaxmedia’s plans to grow its network coverage by 20% in 2022, and make its healthcare media available exclusively via the Hivestack SSP.
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KindleEbookStock
iZooto joins publishing platform Quintype for digital reader retention strategies
Posted on October 30, 2020
by Teddy Cambosa
Marketing platform iZooto joins forces with publishing platform Quintype for digital advertising strategies for digital publishers.
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ImageExpoStock
Media conglomerate Meredith Corp. taps US-based Evolution to manage imagery brand in ANZ, NA
Posted on October 28, 2020
by Teddy Cambosa
Media conglomerate Meredith Corp. get Evolution, a branding agency, to manage branding strategies for the LIFE brand across North America & ANZ.
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MobibladeBanner
Mobiblade launches automated ad service catered to China market
Posted on October 23, 2020
by Teddy Cambosa
Digital performance company Mobiblade automates its advertising services to bring ease in advertisers launching their ad campaigns to the Chinese market
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performance-3110696_1920
In-game ad firm Bidstack extends market with new local, global tie-ups
Posted on October 22, 2020
by Teddy Cambosa
In-game ad firm Bidstack recently announced new partnerships in the hopes of diversifying advertising options, most notably within the esports culture.
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DoubleVerify
DoubleVerify announces new CTV brand safety solution for advertisers
Posted on October 12, 2020
by
Analytics platform DoubleVerify announces the launch of its CTV brand safety solution for advertisers and brand. This breakthrough which is the first in the digital advertising industry, provides app-level transparency for sellers.
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Marketech Mondays
#MARKETECHMondays: Norman Agatep, President and Managing Director of Grupo Agatep in the Philippines
Posted on September 14, 2020
by MARKETECH APAC
The calling to marketing communications has always been in his roots having a PR figure as a father, but through the years, he's become every bit a man of his own, now the chief of agency Grupo Agatep, and president to the Public Relations Society of the Philippines.
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