Tag: Advertising
This partnership will involve the integration of 2,000 Up Media DOOH screens located in upscale shopping malls, office buildings, hotels, and residential complexes into the Hivestack supply side platform (SSP). Through private marketplace (PMP) and open exchange agreements, these screens will be made...
Data given by AVIA and Mileu Insight suggested that amongst Indonesians, UGC and social media content garners more attention in audience engagement and advertising, but premium OTT has the best content according to 75% of respondents.
FCB SHOUT recently made important strategic hires and promotions in its operations, creative, and brand management divisions, which took effect in September 2023.
This integration bridges the gap between Xibo and LMX, enabling Xibo users to access advertising demand from the LMX platform and streamline the supply path for advertisers, ensuring greater transparency and efficiency on a global scale.
With Nativex's integration, Baidu's advertising platform will have access to a higher level of innovation from a global marketing authority. Nativex is in a good position to take full advantage of its progress in global localization. Nativex is offering assistance by leveraging their capabilities in...
Through this partnership, advertisers and agencies buying through Yahoo’s DSP will now have access to the PMPs that rank in the top 25%, helping them ensure their ad campaigns are in line with their larger sustainability efforts.
These appointments follow Amplify’s vision of diversifying and strengthening their offering and expertise across multiple fields as an advertising agency.
Around 74% of Thai consumers trust a brand less if online ad appears alongside inappropriate content
Data notes that around 71% of the respondents would feel less favourable towards a brand that advertises near inappropriate content, and 67% saying they are likely to stop using a product and/or service of a brand whose ad appears near inappropriate content.
Marketing and monetisation technologies provider InMobi has announced its strategic partnership with climate action programme Ad Net Zero to strengthen its commitment to developing more sustainable advertising practices.
The company is working to ensure advertisers’ campaigns reach their target audiences, no matter the environment through a single destination for CTV inventory – including broadcaster video on demand (BVOD), advertising-based video on demand (AVOD) and FAST channels.
