Tag: Advertising analytics

Singapore – Global advertising platform Quantcast has announced latest innovations to their Quantcast Platform, centered on an artificial intelligence approach to venturing into a cookieless business strategy, including their latest feature ‘Ara™ TopicMap’ which uses AI to link contextual signals to consumer intent and provides greater accuracy for reaching audiences today and in a future, post-cookie world. 

Said innovations were released during Quantcast’s recently concluded ‘Virtual NOVA Event’.

The company’s cookieless solutions for a post-cookie future include the option to activate, find, and measure audiences without third-party cookies, all with a single click within the Quantcast Platform. The seamless ability to explore cookieless activation and measurement is available to customers today and is part of Quantcast’s promise to prioritize finding a long-term alternative for third-party cookies, regardless of Google’s time extension.

For Konrad Feldman, co-founder and CEO of Quantcast, the company remains focused on developing sustainable solutions to the essential functions of audience and advertising planning, activation, and measurement, independent of third-party cookies.

“We’re committed to being a partner that can help navigate complexity, ambiguity, and even the unexpected, which is why we have made significant investments in using contextual analysis and machine learning to create alternative approaches that are available today and don’t rely on third-party cookies,” Feldman said.

A key feature of Quantcast’s cookieless solutions in the Quantcast Platform is cookieless conversion reporting, which gives advertisers the ability to measure and justify investments in cookieless environments and gives publishers the ability to quantify the large and growing portion of customers whose browsing is not supported by third-party cookies today.

In addition, their contextual platform Ara TopicMap generates real-time insights into ever-changing consumer behavior, which enables brands, agencies, and publishers to quickly respond and adjust campaigns on the Quantcast Platform. As a result, publishers generate more advertising revenue, brands and agencies see better campaign results, and consumers enjoy a more relevant online experience.

Australia – AirCheck, one of Australia’s leading broadcast monitoring, has announced that it will start including the advertising revenue dimension in its monitoring efforts. 

AirCheck provides real-time intelligence reports across radio, television, and digital, and for the new report strand, AirCheck has partnered with independent agency My Radio Rates, a large source of radio rates, that has been in the business of real-time radio buying for 20 years. 

Each advertisement will be assigned a dollar value reflecting current market rates. With new access to the said report, consumers of AirCheck’s analytics will be able to create custom reports by Market, Station, Daypart, Brand, Advertiser and, or Category with a dollar value attached to each. 

A report into media share will also allow for more detailed competitive analysis of shares by revenue. Just like all data in AirCheck, the Ad Revenue reports will be available in almost real-time across 63 commercial stations monitored in the major cities in Australia.

“This is a milestone for AirCheck. The biggest addition to our monitoring service since AirCheck began in 2004,” said Keith Williams, the vice president of RCS, a broadcast and webcast software provider, to which AirCheck is a subsidiary. 

“It adds another dimension to our market intelligence reports and makes our competitive analysis compelling. Ad Revenue reports are available for radio stations in the top 11 markets in Australia and are always live,” Williams added.