Singapore – Global advertising platform Quantcast has announced latest innovations to their Quantcast Platform, centered on an artificial intelligence approach to venturing into a cookieless business strategy, including their latest feature ‘Ara™ TopicMap’ which uses AI to link contextual signals to consumer intent and provides greater accuracy for reaching audiences today and in a future, post-cookie world.
Said innovations were released during Quantcast’s recently concluded ‘Virtual NOVA Event’.
The company’s cookieless solutions for a post-cookie future include the option to activate, find, and measure audiences without third-party cookies, all with a single click within the Quantcast Platform. The seamless ability to explore cookieless activation and measurement is available to customers today and is part of Quantcast’s promise to prioritize finding a long-term alternative for third-party cookies, regardless of Google’s time extension.
For Konrad Feldman, co-founder and CEO of Quantcast, the company remains focused on developing sustainable solutions to the essential functions of audience and advertising planning, activation, and measurement, independent of third-party cookies.
“We’re committed to being a partner that can help navigate complexity, ambiguity, and even the unexpected, which is why we have made significant investments in using contextual analysis and machine learning to create alternative approaches that are available today and don’t rely on third-party cookies,” Feldman said.
A key feature of Quantcast’s cookieless solutions in the Quantcast Platform is cookieless conversion reporting, which gives advertisers the ability to measure and justify investments in cookieless environments and gives publishers the ability to quantify the large and growing portion of customers whose browsing is not supported by third-party cookies today.
In addition, their contextual platform Ara TopicMap generates real-time insights into ever-changing consumer behavior, which enables brands, agencies, and publishers to quickly respond and adjust campaigns on the Quantcast Platform. As a result, publishers generate more advertising revenue, brands and agencies see better campaign results, and consumers enjoy a more relevant online experience.