Marketing Featured APAC

Ad tech Hivestack taps Amobee, Singtel ad tech veteran for APAC advisory board

Sydney, Australia – Digital out-of-home (DOOH) advertising firm Hivestack has announced a new appointment to their first advisory board, a step towards Hivestack’s APAC regional expansion.

Harry Dewhirst, formerly of independent advertising platform Amobee, to which he co-founded and was acquired by Singapore-based telecom Singtel in 2012, joins Hivestack’s advisory board and will overlook the company’s advising and counsel on its APAC strategic expansion.

Aside from his Amobee background, he was also the president of data analytics firm Blis, to which he worked on the company’s commercial partnerships and international growth. Furthermore, he has also worked as a non-executive chairman for public relations agency Mutant Communications, non-executive director for alcohol delivery company Trouble Brewing, and more recently as partner for fund investing startup Ballpark Ventures.

“I am thrilled to have the honor of being appointed as Hivestack’s first Advisory Board member”, commented Dewhirst. “Having led companies in the region and being both a serial entrepreneur and investor, I can clearly see why Hivestack’s technology and talent will advance the ad tech and martech industry in APAC. I look forward to facilitating their success and supporting their expansion plans in the region.”

Meanwhile, Andreas Soupliotis, co-founder and CEO of Hivestack commented, “We are delighted to welcome Harry as a member of Hivestack’s Advisory Board. His success as a founder and entrepreneur building and scaling digital and tech companies to huge success, makes him an invaluable asset as we continue to expand our operations in Asia-Pacific.”

Technology Featured East Asia

Mobile ad tech Adludio expands operations to Taiwan

Taiwan – Global mobile ad tech company Adludio has announced that it has pivoted to tap into Taiwan’s rapidly-growing mobile gaming fanbase with the expansion of its operations to the region.

Adludio is a mobile advertising platform for delivering interactive creatives using gaming engine and artificial intelligence technologies. Following its launch in 2015, it has grown its presence across US, Europe, and Asia.

According to Adludio’s data, Taiwan is an emerging key market for mobile advertisers as the count of mobile phone connections in the country total 28.43 million, equating to 1.19 connections per person. Similarly, its gaming market shows great potential as it is expected to grow to $2.8 billion by 2021, with mobile games accounting for 60% of the revenue.

Benjamin Pavanetto, managing director for Asia commented on the growth opportunity the expansion offers, “Taiwan’s high internet penetration and fast-growing economic development makes it an ideal market for brands to effectively reach audiences digitally. The projected growth in Taiwan’s gaming industry also shows potential to create effective consumer engagement through gamified advertising.”

Meanwhile, Adludio’s Founder and CEO Paul Coggins said, “It is truly an exciting opportunity for us to expand into Taiwan. Taiwan is a market with extremely active mobile users, and Adludio’s mobile-first offering will bode well with creative and bold clients looking to increase their mobile performance and engagement.”

According to Coggins, the company is already working with clients such as LG, Audi and Cartier in Taiwan.

The Taiwan team will be led by Pavanetto who relocated from Singapore this year, alongside Adludio’s sales manager in Taiwan Clayton Chao.

Marketing Featured Southeast Asia

Malaysia-based ad tech company Rodeo eyes raising $120K, opens round of funding

Kuala Lumpur, Malaysia – Rodeo, an ad-tech company specializing in transit advertising mainly on ride-sharing, food delivery, and last-mile delivery has announced that it targets to raise a minimum of $120K (RM500K), and has opened its first round of funding via equity crowdfunding platform pitchIN.

The company is currently live on pitchIN, and it has prepared an exclusive 30% lifetime discount or rebate from all Rodeo media assets to brands, advertisers, and agencies who will be investing.

Inspired by the company’s revenue that hit $1.2M (RM4.4M) in 3 years, Rodeo seeks to increase the bar even higher by setting a new target revenue of $500K (RM1.9M) by end of 2021.

The investments raised will be used to increase workforce, to incorporate AI technology such as Computer Vision and Machine learning, and for marketing to scale the business and capture market share.

Launched three years ago, Rodeo comprises of 10,000 fleets of cars, taxis, motorcycles, and trucks. During the country’s Movement Control Order (MCO) amid the pandemic, it decided to pivot to online by introducing RodeoGO, an influencer marketing gamification app,

Rodeo’s Chief Executive Officer and Founder Valens Subramaniam shared, “Due to the pandemic, we saw that there was a growing demand and trend for RodeoGO especially when users are practically on idle mode; be it at home and glued on their mobiles phones, TVs and computers. This brings us a good mix of Offline and Online.”