Canberra, Australia – After a highly competitive process, the Government of the Australian Capital Territory (ACT Government) has chosen to hand its overall media mandate to Universal McCann (UM) in Canberra. The remit covers all media strategy, planning and buying for the brand as well as digital and functional advertising across all channels. In addition, UM will be providing digital and creative content services. 

Brett Elliott, managing director of UM Australia, said that his team were thrilled for its appointment and for adding government client roster to the agency. He also said that they are excited to improve the lives of Canberrans by contributing to the ACT economy.

Elliot added, “Having one supplier with a clear line of accountability for all media placement needs means we can bring holistic reporting, deeper category understanding and the ability to drive shared learnings to the account, ultimately providing a more effective set up and efficient use of taxpayer funds.”

Meanwhile, the spokesperson of ACT Government expressed, “We were impressed with UM’s experienced team of media practitioners and their breadth of understanding of our needs and their enthusiasm for the task at hand. We look forward to working with the team to drive efficiencies and value for money in the way our Government engages with Canberra’s community.”

In 2021, the national government of Australia renewed its partnership with UM to be its agency of record through 2024.