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Australia – Boutique public relations agency ETOILE PR has announced the appointment of Catherine Zaharias as its communications director and Stacie Hickey as its account manager to further drive the agency’s growth across Australia and Asia-Pacific region.

Zaharias brings with her experience in directing growth and marketing strategies for brands. She previously worked as a chief marketing officer at travel platform TRAVLR where she partnered with established brands to build online travel marketplaces.

In her new role, Zaharias will oversee the client strategy across ETOILE PR’s portfolio of entertainment, lifestyle, technology and social impact clients.

Meanwhile, Hickey brings her expertise in public relations, social media and influencer marketing. She previously served as assistant manager for PR and influencer at discount department store BIG W where she focused on influencer and digital marketing within the retail and consumer lifestyle space whilst amplifying brand awareness.

Joining ETOILE PR, Hickey will now work on driving consumer awareness and engagement across all brands by media and infuencer relationships whilst supporting client strategy and activation.

Alana Chetner, managing director of ETOILE PR, said that they are thrilled to have a leader like Zaharias who will drive strategy and business growth whilst having a respected PR Specialist like Hickey who will deliver exceptional results for clients.

“Both Catherine and Stacie have stellar reputations in their respective industries and are known for their incredible work ethic, which aligns with ETOILE’s values. It’s an exciting time for them to join the team and support the next stage of the agency’s growth,” she added.

ETOILE PR is an agency founded in 2017 which specialises in public relations, marketing, event management, social media, and talent management.

Australia – Organic Pacific, the specialist entertainment communications agency under Havas Group, has appointed three new senior hires, following a rush of new business after its opening in October 2021.

The new hires are Colette Cordes, the new senior account director, Alyce Christiansen, the new account manager, and Orla Doyle, the new account executive.

Corder is a 13-year global communications specialist who has developed campaigns and storytelling strategies for global entertainment brands, including LEGO, Warner Bros, and HBO. Prior to joining Organic Pacific, she held communications roles at Australia’s campervan, motorhome, and caravan sharing community Camplify and The Walt Disney Company London.

Meanwhile, Christiansen has spent the past four years working in communications across entertainment, arts, and sport for clients including Roadshow Films, Melbourne Theatre Company, and the Australian Grand Prix Corporation. She has also worked on dynamic campaigns for Warner Bros, including the company’s first global fan event, DC FanDome, and the 2019 film Joker.

And lastly, Doyle is an AFTRS graduate, and emerging screenwriter and director. Her impressive showreel includes short films, music videos, and online drama series, while her experience working as a marketing assistant means she is finely attuned to the need to deliver results, as well as greatly creative.

Annabelle Gigliotti, Organic Pacific’s head of entertainment, commented it is gratifying to have such fantastic new clients from across the arts and entertainment industry recognise the value of their world-class communications services and join them from the outset.

“We’re equally thrilled to welcome such talented and passionate individuals as Colette, Alyce, and Orla to the fold as we scale our business to service our new clients,” said Gigliotti.

The Sydney-based operation launched as Organic’s Asia Pacific arm. It offers clients access to Organic’s renowned campaign services, local, and international publicity, unit production publicity, corporate representation, and film and television festival representation, as well as digital activations, and social media management, amongst many others.

Australia – The Australia-based independent public relations agency, Thrive PR, has just announced the appointment of two new senior hires for the agency’s specialist business team which is called Business, Purpose, and Brand Reputation.

Spearheaded by Rachel White, Thrive PR + Communications’ head of business, purpose, and brand reputation, the unit and new appointments aim to rev up the agency’s integrated public relations services for clients.

The new hires are Natanael Bloch, the new group account director for Melbourne, and Taryn Silver, the new account manager for Sydney.

Thrive PR & Communications’ Business, Purpose, and Brand Reputation arm offers clients services including business and corporate communication, internal and co-worker communication, and positioning and purpose-led communication, as well as campaigning and activism, and business storytelling and thought leadership, among others.

Bloch has previously worked as the national communications manager at professional association Optometry Australia. Prior to that, he has also worked with business leaders, government, and organizations across Australia, France, and Europe in sectors spanning health, infrastructure, energy, transport, FMCG, and technology.

Meanwhile, Silver has been at Thrive for one-and-a-half years. She first started her career in the United States, where she worked for a New York health care agency across a range of pharmaceutical clients. Her specialties include investor relations, corporate communications and issues, and crisis management.

Commenting on the appointment, Bloch said, “I look forward to helping to deliver Thrive’s business purpose and brand reputation offer, working closely with Rachel and the team, to offer strategic business communication that helps organizations bring to life their values.”

Meanwhile, Leilani Abels, Thrive’s managing director, said, “What this strengthened team brings, is a laser focus on helping organizations build a reputation and brand love so they can grow now and in the future.”

White noted that Thrive provides business services that help communicate strategic organizational narratives with the purpose to build credibility and understanding of an organization.

“The new offer drives a deep understanding of societal trends and movements and helps organizations to contribute to public discourse in a meaningful and credible way,” said White.

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