Marketing Featured East Asia

Sun Life HK celebrates 130th anniv with first NFT project launch

Hong Kong – Insurance company Sun Life in Hong Kong has launched its first non-fungible tokens (NFTs) project, marking its 130th anniversary. This move follows the company’s new branding campaign ‘Change Into a Happier You’.

Until 30 September 2022, the top 130 Clients who pay the highest amount of Annualised First Year Premium1 and the top 130 advisors with the best performance will each receive one unique Sun Life Hong Kong limited edition NFT2 for free. 

Moreover, clients who become NFT holders can enjoy a premium rebate1 of up to HK$1,3003 in the next purchase. Sun Life Hong Kong will also be giving away the NFTs to 130 selected staff.

Clement Lam, CEO of Sun Life Hong Kong, shared that digital innovation creates new possibilities and changes people’s lives in often unexpected ways, and they always strive to stay ahead by enhancing the experience journey of their clients and advisors using digital technology. 

“2022 marks the 130th anniversary of Sun Life Hong Kong. We are thrilled to celebrate our special moment and share our joy with our stakeholders through the creation of this NFT collection,” said Lam.

Meanwhile, Chris Fung, chief client and marketing officer at Sun Life Hong Kong, said they will launch an exclusive NFT collection themed around ‘130th anniversary’ and ‘Hong Kong’ that will be co-created with Yobe, a local illustrator. 

“The design of the digital artworks will feature various aspects of living showcasing local culture and traditions. This series of digital collectibles marks our first step in entering the metaverse. In addition, we plan to include a number of different elements in the NFTs so as to create more exciting experience for our clients. We will also continue to integrate more online and offline interactions striving to take our innovation advancement to the next level,” added Fung.