SPEAKER'S PROFILE
Tiffany Batungbacal is the Assistant Vice President leading the Adventure Portfolio of Primer Group of Companies. She is a seasoned retailer and problem solver who brings value-added change to the organisation.
She is a team player who is self-motivated and goal-oriented with almost 20 years of experience in Retail, Advertising, Brand Management and Marketing handling both local multiconcept stores and global brands for distribution such as R.O.X., Grind, Columbia, Keen, Salomon, Quiksilver, Roxy, DC, FOX, Billabong, etc.
She has a proven track record in turning businesses around and improving profitability by understanding consumer behaviour, negotiating with principals, developing well-curated and efficient merchandise mix, rolling out strategic marketing initiatives and strategic expansion to ensure growth at managed risk.