SPEAKER'S PROFILE
Mark Opao is a seasoned digital marketer with over 16 years of experience in digital media strategy, communications planning and acquisition growth across China, Singapore (local and regional scope) and the Philippines. From successful years spent on global media agencies and working with some of the world’s best-in-class client marketers (Procter and Gamble, Unilever, SC Johnson and Reckitt among others), he joined global cybersecurity firm Kaspersky to drive digital consumer acquisition across Asia-Pacific, Middle East, Turkey and Africa regions. In 2024, he was promoted as eCommerce Lead for Southeast Asia to drive its needed expansion and profitability by orchestrating key growth levers – pricing and promotion strategy, digital media planning, site design and conversion rate optimization, user experience and retention.