SPEAKER'S PROFILE
Louise is the Head of OSW Marketing at PrimeCredit Limited, a leading financial institution in Hong Kong. Serving a niche market of mainly Filipino and Indonesian Overseas Workers (OSW) in Hong Kong for more than 18 years, Louise has cultivated a proficiency in the respective cultures, behaviors, and value of customer experience to the core business. Louise oversees the product development and marketing of various PrimeCredit products such as personal loan, Prime Visa credit card, primepay, Prime Gems mobile app, and signature brands Superstar Search and ConnecTies. Starting from a junior position as a Marketing Executive, Louise has built a solid foundation with stakeholders and a loyal following from customers, further expanding her marketing career with PrimeCredit.