SPEAKER'S PROFILE
Kay Lagman is the Partner Investment & Marketing Head of GCash’s New Businesses Group. She helms the business development initiatives of the group, driving common growth between GCash and its business partners through data-driven campaigns.
Kay has 19 years of professional experience in marketing and advertising, most recently heading the total content business of Wavemaker Philippines, in charge of business growth, product adoption, and senior client relationships.
Her background is heavy in digital marketing, IMC, and creative advertising through her previous experience with MRM//McCann, Kite Digital Media Hong Kong, Summit Media, dentsu and Starcom Mediavest.