SPEAKER'S PROFILE
Jasper Sadiang-Abay is an expert in marketing strategy, technology, and data. With over 14 years of experience in the industry, he has built online presence and brand perception for top corporations. He has established marketing teams for multiple local and international companies across various industries, including food and beverage, real estate, consumer apps, and fintech. He is currently the Head of Campaign Marketing at Home Credit Philippines, where he crafts marketing strategies and launches nationwide campaigns for all of the company’s products to drive acquisition, retention, usage, cross-selling, and brand building.