J-Anne Aruta

J-Anne Aruta is a marketing leader who has spent almost 20 years navigating the ever-changing worlds of FMCG and Tech. After a 14-year stint at Johnson & Johnson Philippines – where she championed everything from baby care to oral care, J-Anne made a strategic shift, grabbing the reins of Grab Philippines’ marketing three years ago. As the leading superapp’s Country Marketing Head, J-Anne is focused on nurturing indelible brand connections that fuel sustainable growth throughout Grab’s vast ecosystem of consumers, partners, riders, and merchants. With a strong passion for developing transformative campaigns, J-Anne is driven to bringing powerful ideas to life across all consumer touch points – something she achieves by stewarding a culture of value-creation and thoughtful collaboration across her team and agency partners. J-Anne believes that powerful marketing has the power to transform lives, and she’s on a mission to do just that for Filipinos and the Grab ecosystem.