SPEAKER'S PROFILE
Izra Izzuddin is currently Chief Marketing Officer of HELP Tertiary, HELP Education Group. With 20 years of experience, she plays a significant role in refreshing the brand, marketing, digital and communication strategies and direction for HELP Tertiary. Her experience in various mass and consumer-driven industries such as FMCG (Nestle Malaysia), media, events & broadcasting (Media Prima Berhad), aviation (AirAsia and Firefly/Malaysia Airlines Group) and Fintech, Mobility and ESG (Touch ‘n Go eWallet & Touch ‘n Go Group) has re-built her passion for turning and sustaining brands around strategically, to consistently match, yet challenging the current market and target segments’ needs. She believes in being current, disrupting, exciting, innovative yet relevant besides being dynamically different.